Our sustainable development strategy, Prosper, is embedded in our business strategy and will enable us to secure growth that benefits us and local communities.
Long-term commercial success demands that we play a positive role in the communities where we operate. This means supporting jobs and stimulating growth, promoting responsible alcohol consumption, and stewarding water and other natural resources. When our business prospers, communities prosper. When communities prosper, so does our business.
Through our five shared imperatives (see below) we aim to tackle the issues that are most material for our business at a local and international level. The imperatives give us global focus and alignment, while allowing local markets to respond to local needs. They are ‘shared’ because we can only tackle joint risks in partnership with those who also face them. By working together with local communities, suppliers, governments, consumers and beyond, we can create value for all.