Responsible drinking
In line with SABMiller values, we believe we have a legitimate and positive role to play in partnership with governments, NGOs and the public health community in promoting responsible drinking and in helping to combat alcohol misuse and abuse.
Read about our vision and mission to help create a consumer environment where moderate, responsible attitudes to alcohol consumption prevail, and misuse and abuse is addressed.
Our alcohol manifesto sets out our policies for promoting responsible drinking and tackling alcohol-related issues. It has been translated for our major markets around the world.
Our Code of Commercial Communication, which is applicable to all forms of commercial communication, sets a consistent worldwide standard for our group companies and is in addition to all regulatory and/or self-regulatory requirements which may already exist in a particular country.
Find out how we’ve put our policies into practice. Our company, in partnership with governments, retailers and public health organisations, has launched initiatives to prevent under-age access to alcohol, discourage under-age drinking and promote responsible use of alcohol.
Find out more information about educational materials we’ve published to help promote responsible drinking.
tools
sustainable development report 2008 cover image
Sustainable Development Report 2008
This year's Report provides an update on our sustainable development framework and how we measure our performance.
It reviews progress on our 10 sustainable development priorities.
new case studies
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View the new case studies on SABMiller's sustainable development initiatives around the globe.