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News – 2013

Radegast Brewery's Invitation To Gloomy Bitter Night Tours

29 November 2013

Nošovice, November 28, 2013 – For the first time in its history, Radegast Brewery will open its gates to the public at night. To commemorate the introduction of its seasonal demi-dark lager, Radegast Gloomy Bitter, to the market, the brewery has prepared special night tours. There will be three of them: on December 4th, 11th, and 18th. They will all begin at 7pm. All visitors will be equipped with head torches for the tours. You can reserve a place at one of the Gloomy Bitter tours on +420 558 602 566 or online at www.radegast.cz.

Radegast Brewery is a popular tourist destination. Every year more than 10,000 people come to visit. However, never before has anyone seen the brewery at night. “To commemorate the introduction of the demi bitter semi-dark lager, Radegast Gloomy Bitter, to the market, we have decided to organize three night tours. We will also celebrate the 43rd anniversary of the brewing of the very first batch, which falls on December 3rd,” said Martina Sikorová, the director of Radegast Brewery’s visitor center.

Visitors will take the tours equipped with head torches that they will be allowed to take home with them afterwards. During the tour, visitors will see all parts of the brewery, including those that are also part of regular day tours. ”I am convinced that the night atmosphere of the brewery will make a strong impact on our visitors. There is a limited number of places available and therefore I recommend reserving a place on one of the tours as soon as possible on +420 558 602 566 or online at www.radegast.cz,” Martina Sikorová added.

Visitors on the night tours will receive a special pack of Radegast Premium and Radegast Gloomy Bitter beers to take home with them. The semi-dark lager, known for an accentuated bitterness that is typical of all Radegast beers, will be on tap in hundreds of pubs in Moravia and Bohemia from December 1st. It is also available in bottles. A higher proportion of carefully selected hops and a nontraditional combination of malts give it its unique full taste, crispness and amber color.
 

Notes for editors:

- Radegast Beer Brewery, one of the most modern breweries in the Czech Republic, has been producing beer since 1970.

- Radegast Brewery has been a member of the biggest Czech brewing company Plzeňský Prazdroj Inc. since 1999. With total sale of nearly 10 million hectoliters during the 2012 calendar year (including licensed production abroad) and with exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.

- Plzeňský Prazdroj Inc. is a member of SABMiller plc group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.

- SABMiller plc is one of the world’s biggest brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. The SABMiller portfolio includes important international brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as premium local brands like Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).


Contact:
Kateřina Krásová
Plzeňský Prazdroj
+420 724 617 219


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This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on November 28th, 2013.

 

 

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