SABMiller

Home | News | Shares | Calendar | Contacts |

News – 2013

Dreher Organises a Forum on Pregnancy and Alcohol

12 November 2013

November 6, 2013, Budapest - Dreher Breweries Ltd. is determined to propagate the culture of beer as well as moderate and responsible drinking, which is why it not only seeks every opportunity to raise the adult Hungarian population's awareness on responsible drinking, but also to create opportunities such as this. This is why Dreher Breweries takes part in dealing with the social problem of excessive alcohol consumption.

For healthy adults, moderate drinking of alcoholic beverages is compatible with a balanced and healthy lifestyle. However, excessive and irresponsible alcohol consumption can have negative mental, social or health-related consequences, which unfortunately can be observed in Hungary. Many are unaware of the basic rules of alcohol consumption and of the related responsibility.

The company was the first in Hungary to start the Responsible Alcohol Consumption Programme which involves auto-regulation, inner trainings and co-operation with non-profit organisations.

“Our company follows strict principles and practises in its marketing and sales activities and is in continuous dialogue with the parties involved, in order to promulgate individual and institutional responsibility” said Tamás Glattfelder, financial director.

An internal commission at the company, headed by an independent president, controls commercial communication from the viewpoint of responsible alcohol consumption, and all employees must take part in a responsible alcohol consumption and communication training. In order to raise awareness on healthy living, the company co-operates with the European Alcohol and Health Forum and through the Federation of Hungarian Breweries, and supports the police department’s accident prevention programme. The company won the 2013 Best CSR Practise Prize for its internal trainings on responsible alcohol consumption.

Information about the Responsible Alcohol Consumption Programme can be found at the following web page: www.alkohol.info.hu. The site aims at providing information on individual responsibility. It aids in individual decisions with information, facts and professional opinions. Visitors to the site can take part in the forum, ask questions and can share their opinions.                            

The company prioritizes the problem of alcohol consumption during pregnancy and raises awareness to its dangers. Alcohol consumption is not recommended for pregnant women as it can negatively affect the development of the foetus' brain at any stage of the pregnancy.

“On all our products, an informational notice warns the consumers that alcohol consumption is only recommended over the age of 18. We also operate a website in order to help responsible drinking, and the packages of Dreher Bak ans Félbarna Arany Ászok contain a notice stating that pregnant women should not drink alcohol” emphasised the financial director.

The company would also like to highlight to expecting mothers and their entourages that pregnancy and alcohol consumption are incompatible with the forum “Pregnancy and Alcohol.” The reasons, possible methods of prevention and topics related to informing the mothers were discussed at the forum with the participation of organisations and institutions such as the National Institute for Health Development, the National Institute for Child Health, the Józan Babák Egyesület, NANE Women's Rights Association and the United Szent István and Szent László Hospitals.

The event was opened by Attila Fülöp, deputy assistant secretary of state responsible for the Ministry of Human Resources' family and promotion of inclusion policy. In his speech, he emphasised that “one of the main goals of the government is to reinforce families and the willingness to have children, and we would like this to be accompanied by the acquisition of responsible parenting behaviour patterns. This is why we support all informative initiatives aimed at protecting the greatest treasure, the health of the foetus and the child.”

Dr. Tamás Koós, associate of the National Institute for Health Development and the National Centre of Addictology said: “Alcohol consumption has determined risks for both sexes at any age. There are some situations when the smallest risk can have serious, life-long consequences. Pregnancy is such a situation, the responsible choice is an alcohol-free life for all expecting mothers.”

Dr. Valéria Klujber, specialist at the National Institute for Child Health said that alcohol consumption is so accepted in our society that it is often not considered a drug. We are more accepting of drinking than illegal drugs, even though drinking alcohol is a bigger health issue. “There are many false beliefs about drinking during pregnancy, some even stating that it can have beneficial effects. This is false, the risks of alcohol consumption are always bigger than its possible benefits.”

“Intensive therapy of expecting mothers at high risk, with the help of family members and other patients, can reduce the unborn child's future criminality, drug and alcohol consumption, chances for physical and mental illness by 80 percent and ameliorates the chances for the mother to be able to work later on” said Dr. Gáspár Takách, chief resident at the Addictology Rehabilitation Department of the Szent István Hospital.

According to the experience of Györgyi Tóth, president of NANE Women's Rights Association, “In many cases, current or past aggression can be found in the background of female alcohol consumption. Chances for female alcoholism are lesser in a supporting, well-functioning family. If we can tackle the issue of aggression against women, we also considerably reduce the chances for female alcoholism.”

“At the Józan Babák Klub in Budapest, former alcohol and drug addicted women help pregnant women or mothers who are afraid to talk about their addictions elsewhere. Out of fear of social stigma, shame and guilt, many do not dare seek professional advice and help. At the Józan Baba self-help group everybody can share their story in a friendly and accepting atmosphere and can ask for support in order to get legal, social, health-related or other help.” said József Oberth, the leader of Józan Babák Klub.
 

Further information:

Ilona Mészáros, +36 20 253 5298
ilona.meszaros@momentumcomms.hu

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on November 6th, 2013.

 

Back to top

Home