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News – 2013

Dorada Introduces a New Campaign to Support the Canarian Hospitality Industry

31 May 2013

It starts today and it will go until the end of September, with the participation of 3,000 bars

- The event will be attended by Gustavo Matos, Director of Commerce and Consumer Affairs from the Canarian government; Efraín Medina, Economic Development, Commerce and Employment Insular Advisor to Tenerife’s town hall, and by Florentino Guzmán, Councilor for the Area of Strategic Planning, Economy, Competitiveness and Environmental Quality for Santa Cruz de Tenerife’s city hall

- The presentation will take place on Friday, May 31st at Café Atlántico (Calle La Marina, 1) in Santa Cruz de Tenerife, at 11.30 a.m.

Santa Cruz de Tenerife, May 29, 2013.- On Friday, May 31st, Dorada will begin the second edition of its Plan Viernes (Friday Plan), a campaign that Compañía Cervecera de Canarias has launched to support the Canarian hospitality industry during this economic downturn, to help reactivate its activity and sales and at the same time, to put new energy into going out with friends for a beer, an essential part of our lifestyle.

With the participation of close to 3,000 bars from the islands, the campaign will be introduced on Friday, May 31st at Café Atlántico, on Calle La Marina, 1, next to the Plaza de España in Santa Cruz de Tenerife, at 11.30 a.m. The event will have in attendance Gustavo Matos, Director of Commerce and Consumer Affairs from the Canarian government; Efraín Medina, Economic Development, Commerce and Employment Insular Advisor to Tenerife’s town hall; the fifth Deputy Mayor and Councilor for the Area of Strategic Planning, Economy, Competitiveness and Environmental Quality for Santa Cruz de Tenerife’s city hall, Florentino Guzmán; and the Director of Corporate Communications and External Relations for Compañía Cervecera de Canarias, Luis Durango.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 29th of May 2013.

 

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