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News – 2013

Prazdroj of Talents Is Here – the Winner Will Play at This Year's Pilsner Fest!

15 May 2013

Plzeň, May 14, 2013 – Plzeňský Prazdroj announces its third annual competition Prazdroj of Talents, thanks to which some hopeful music bands have a unique opportunity to play on stage, next to famous professional stars, at the renowned music festival Pilsner Fest this October. Applicants older than 18 years may apply with an application and audio or video recording – more info and contacts at  www.pilsnerfest.cz.

Those interested in the participation in the Prazdroj of Talents competition, where they must capture the attention of professional jury but mainly get as many fans as possible, may send their application with their original recording (more info at www.pilsnerfest.cz) from May 6 to June 6, 2013. The expert jury, lead by Pavel Anděl, author of the Pilsner Fest music programme, will decide on the 14 most successful bands. These bands will proceed into the next round where they will compete in seven duels as opening bands for concerts that will be part of the Summer in Prazdroj festival*. Their recordings will be available to the public from June 17 on Pilsner Fest website. 

Those bands that get most votes during the seven duels, which will take place every Thursday from July 11 at the Summer in Prazdroj festival, will proceed into the finals. Fans may vote during the given evening of the concert via voting coupons or the website, and may continue to do so until the following Tuesday. “The fate of the bands selected in the first round is thus completely in the hands of fans. They will decide who the winner of each duel is and consequently select the ultimate winner of the competition. It is a powerful experience and an excellent opportunity to have a chance to thank their fans from the stage for each participating band,” said Pavel Andel, the author of the Pilsner Fest programme.

The winner of Prazdroj of Talents 2013 will be selected by the number of votes that fans send in from September 2 to September 16 on the Pilsner Fest website. The winner will receive 20.000,00 CZK (about 1,000.00 USD), free beer for a year, but most importantly the contact to play at Pilsner Fest where they will perform on October 5 next to such names as Čechomor.

*Summer in Prazdroj, a traditional festival of concerts at the brewery's courtyard will take place every Thursday from July 11 to August 29, at 7:00 pm this year. Burma Jones, Lucie revival, Yoyo-band, Odyssea, and Kamil Střihavka, among the others will play at the festival this year.

For more information contact:

Vladimír Jurina
Plzeňský Prazdroj
tel.: +420 724 617 886


Notes for editors:

- With its total sale of nearly 9.9 million of hectoliters during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.

- Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.

- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft (draught), Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 14th of May 2013.

 

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