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Keep Celebrating with Pilsen Beers Until the Day of the 170th Anniversary of Pilsner Lager!

6 September 2012

Plzeň, September 5, 2012 – The selection of entertaining events in the brewery continues even after the end of Pilsner Fest. Both Pilsen breweries are still offering special programs for visitors such as anniversary tours of both breweries, rides on horse-pulled carts, an exhibition of artefacts from the depository of Beer-Brewing Museum, and the telling of legends in Pilsen Historic Undergrounds. To mark the 170th anniversary, the brewery will open its historic, protected monument – the Water Tower.

The program of anniversary tours includes a unique opportunity to visit normally closed sections of both breweries, Pilsen Urquell and Gambrinus. This part of the program will be called “A tour around the brewery on a horse-pulled delivery cart.” These tours take place only on Saturdays, and will run from September 8 until November 3, 2012. In the Prazdroj brewery, you will have the chance to learn about the ancient ways of beer production and the life of brewery’s employees in the 19th century from the impersonated Václav Mirwald, one of the founders of the brewery. The Gambrinus tour will offer a chance to receive a certificate of a quality controller directly from the hands of Plzeň’s brew-master every day until October 7, 2012.

The Beer Brewing Museum will not stand aside. They will offer guided exhibitions that will include normally hidden treasures from the museum’s depository. They will also brew beer according to original recipes from the 16th century. In the mysterious Pilsen underground labyrinth, they will tell town legends by torchlight.

The 170th anniversary of Pilsner Urquell lager is coming. To mark the special occasion, the brewery will offer a unique opportunity: from October 5 to October 7, they will open to the public its protected historic monument, the Water Tower, built in 1907. With its style resembling a Holland lighthouse, it is a dominant feature of the Pilsen brewery. In its cupola, there is a special binder with documentation containing production procedure instructions for the making of Pilsner Urquell lager, and laboratory analytics of taste characteristics from 1897 and 2008 confirming its unchanged taste.

For more information contact:
Vladimír Jurina
Plzeňský Prazdroj
p: +420 724 617 886


Notes for editors:

- Plzeňský Prazdroj Inc. and the Town of Plzeň are longtime partners in the field of marketing cooperation in tourism. Founded on the Declaration of Mutual Cooperation, Plzeňský Prazdroj Inc. supports many cultural events in Pilsen, and the Town of Plzeň is a traditional co-organiser of Pilsner Fest
- With its total sale of nearly 9.9 million hectolitres during the calendar year of 2011 (including licenced productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 5th September 2012.

 


 

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