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Rejuvenated Beer Brewing Museum Is Opening Its Doors to the Public

30 January 2014

Plzeň, January 29, 2014 – Beer Brewing Museum is opening its doors to the public again in February 2014. After a month of cleaning, dusting off fixed expositions and installing new artefacts, the Museum is ready to welcome its visitors once again. Newly organised and refreshed expositions are ready for those interested in the history of beer. Those will be available from February until the end of the year daily from 10 a.m. to 5 p.m. The collection of displayed artefacts was expanded by pieces collected during the general donation event that took place last year.

After a month of intense preparations, thorough checkup, installation of new artefacts and one completely new exhibition, the new season is ready to start. “Today, Beer Brewing Museum proudly displays a collection of nearly 70,000 artefacts. That was also one of the reasons why the preparation for the new season took several weeks, during which we were intensely dusting off and rearranging old and new pieces. The artefacts explain the history and traditions of beer brewing. We regularly change the artwork and some expositions so that even returning visitors find something new to admire here. We have added some pieces that we recently obtained. These are mainly artefacts closely connected with Pilsen breweries, such as beer glassware that we procured thanks to a general public collection event last year,” explains Vendula Hnojská from the Beer Brewing Museum.

The authentic mediaeval house which is the home to the Museum also requires occasional conservation work on some selected artefacts. The Museum’s own art restorer Mr. Miroslav Hořánek worked on many of them himself. A large portion of the Museum tour was also freshly painted and newly marked to make the tour easier to navigate.

The new season will bring new exhibitions. The first is the exhibition of drawing and paintings by Pilsen artist Dana Raunerova called “Monochrome Retro with Colors in the End,” which will open on February 5. The exhibition will be available in the Museum until February 23. In April, the Museum will introduce a new exhibition of pictures by three generations of photographers from the Vaneš family. They documented life in Pilsen as well as happenings in the Plzeňský Prazdroj brewery. The second half of the year will bring an exhibition themed “The transportation of Pilsner Urquell beer.”

The Beer Brewing Museum in Pilsen safeguards the legend of beer and beer brewing. It is a unique institution that expertly collects artefacts and displays its depository. It has a home in the authentic space of the mediaeval “house with rights to brew beer.” The house was preserved in its original 15th century state. It has a mediaeval atmosphere and it uncovers the secrets of production, serving and consumption of beer from times long gone until present. Visitors of the Museum may see a late Gothic malt house with a well, a malt drying rack, a rolling room, an ice room, double-deck cellars and the old brewery taproom. They will learn how they brewed beer in ancient Mesopotamia and Egypt, when beer first appeared in Czech lands and history of the Pilsen beer.

More information about the Museum at www.prazdrojvisit.cz/cz/pivovarske-muzeum/.

 

Notes for editors

- Plzeňský Prazdroj brewery activities for visitors include Visitors Center, Pilsner Urquell and Gambrinus visitors’ tours, Beer Brewing Museum, and Plzeň Historic Underground in the centre of the town.

- You can get inspired to visit by visiting www.prazdrojvisit.cz first. The website is dedicated to visitors’ tours, and to all services offered by the brewery for its visitors.

- Besides Czech, English, and German, visitors may also hear the tour’s narratives in French, Chinese and Russian.

- The brewery's offer also includes the social and cultural center “Secese,” which is available for organising various celebrations, and cultural, educational or presentation functions.

- Beer Brewing Museum is located in the original house-with-the-rights-to-brew-beer in Veleslavínova Street, which has been preserved in an original and authentic shape. The Museum first opened in 1959 as a part of celebrations of the 100th anniversary of a trademark “Plzeňské pivo” (Pilsen beer).

- An 800-metre long tour of Plzeň Historic Underground is accessible from the building of Beer Brewing Museum. The labyrinth of pathways, cellars and wells has been built under the Town of Plzeň since the 14th century, and it is closely connected with the history and the present of the town.

- In 2010, 226,000 visitors from all around the world visited the brewery, Beer Brewing Museum, and the Underground. The Plzeňský Prazdroj brewery itself is considered the most attractive tourist destination in Czech Republic.

- The Department of Tourism and Cultural Heritage Care of Plzeňský Prazdroj is responsible for visitors’ tours, tourism and the sale of souvenirs in Velké Popovice and Radegast breweries. In 2012, all touristic destinations and points of interest under the care of Plzeňský Prazdroj welcomed more than 310,000 visitors in total.


Press contact of Plzeňský Prazdroj Kateřina Krásová is available to media at:

Mobile: +420 724 617 219 
Email: Katerina.Krasova@pilsner.sabmiller.com


Plzeňský Prazdroj in social media:
Twitter twitter.com/Prazdroj1
LinkedIN www.linkedin.com/company/plzensky-prazdroj
Youtube www.youtube.com/user/PlzenskyPrazdroj1

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 29th of January 2014.

 

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