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Thanks to the Effort of Participants in the Santa Cruz Half Marathon, CCC Will Donate €4,080 to Support Sports Among People With Disabilities

6 December 2012

- The quantity corresponds to the €10 donated for each one of the 408 people who finished the traditional race

- This event is a part of the social investment that the company carries out within its policy of contribution to the community

- A group of company employees participated in the sporting event, supporting the Ademi Tenerife association project ‘Sports for everybody’

Santa Cruz de Tenerife, Decemeber 5th, 2012 - Compañía Cervecera will donate €4,080 to the sports association Ademi Tenerife for people with disabilities. This is the sum total of the €10 donation from each of the 408 people who finished the 21 kilometres of the XXII Santa Cruz de Tenerife Half Marathon that took place in the capital city on Sunday.

With this initiative, carried out by Compañía Cervecera for the third year in a row, the company supports the development of the ‘Sports for Everybody’ project, a programme carried out by Ademi Tenerife, an association that supports the management of adapted sports in the southern part of the Island, the introduction to sports for people with disabilities, and the encouragement of social integration.

As in the previous editions, XXII Santa Cruz de Tenerife Half Marathon was attended by group of Compañía Cervecera employees who joined the race and took part in the initiative carried out by the company.

Donations from the previous two years covered the cost of instructors and sporting equipment, as well as the recruitment of 40 members with disabilities to introduce them to sports such as indoor football, basketball, boccia and swimming.

The ‘Sports for Everybody’ project also made possible important achievements, among them the Organisation of the III Juegos Canarios de Deporte Adaptado, where more than 200 athletes participated, as well as important informational work in sporting activities for people with disabilities through the Centro de Diversidad Funcional from El Mojón and Centro de Atención a la Discapacidad from Adeje.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economic and social development in Canarias. It boasts the creation of 900 direct jobs and 7,000 indirect jobs, it is a shareholder in several companies in Canarias, and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which is approximately 30% of the total and is represented by two members in the Board of Directors.

Compañía Cervecera produces its own brands of beer, Dorada and Tropical, and under the Carlsberg licence distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. It also has other beverages such as the natural drinks Appletiser and Peartiser, the energy drink Red Bull and Granini premium juices.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 5th December 2012.

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