SABMiller logo

Ecuador Flag of Ecuador

Map of Ecuador Man wearing typical Ecuadorian hat holding a glass of beer
Ecuador map overlay showing location of our operations
Back
View operations

Vital statistics

14.71

Population (millions)

2005

Year of investment

2

Number of breweries

2

Number of bottling plants

6,0941

Total size of beer market (hl 000)

411

Beer consumption per capita (litres)

  • 1Forecast figures for 2012 from Plato Logic, March 2013.
Company name
  • Cervecería Nacional CN S.A.
Website

www.cervecerianacional.com.ec

Management

Carlos Habencio Fernandez,
President

Contacts

View contacts for Ecuador

Careers

Search and apply for vacancies in Ecuador

Brand portfolio

Main brands

  • Pilsener (Ecuador) logo
  • Pilsener Light (Ecuador) logo
  • Club Premium,
  • Dorada,
  • Miller Genuine,
  • Pony Malta,
  • Manantial – Water,
  • Dorada Economy Brand of Beer

History

1887

Cervecería Nacional begins operations in Guayaquil.

1913

The company registers the patent for Pilsen beer.

1966

Club Premium beer is launched. Miss Universe Margaretha Arvidson is invited to promote the new product.

1998

The company launches the Dorada beer brand.

2005

Cervecería Nacional becomes part of SABMiller.

Alcohol responsibility

Nominated driver programme changes drinking patterns

To address drink-driving, Cervecería Nacional in Ecuador runs an education programme called Nominated driver under which so-called ‘responsible agents’ have visited over 34 bars and night clubs in the city of Cuenca to promote the idea of assigning a designated driver – a person volunteering not to drink and to drive friends home.

Read the alcohol responsibility case study