National campaign in Zambia
We have worked with the Road Transport and Safety Agency to carry out campaigns during periods of anticipated increased consumption, such as public holidays.
Our ‘Don’t Drink and Drive’ campaign is featured in television adverts, national newspapers and on national and community radio stations.
We also carry out similar campaigns discouraging underage consumption.
Sponsoring a radio show in Malawi
We promote responsible alcohol consumption in Malawi by sponsoring a weekly radio show that discourages underage drinking, pregnant women from drinking alcohol and anti-social behaviour. We also include responsible messages on all of our advertising.
Our campaigns: Pregnancy
Drawing the line in Swaziland
In Swaziland, ‘Draw the Line’ raises awareness of the dangers of drinking and driving. The programme runs throughout the year, with increased coverage during the festive season, and is carried out in conjunction with the Ministry of Public Works and Transport through its Road Safety Unit.
Discouraging drinking and driving in Uganda
We’ve been spreading the message about the dangers of drinking and driving through billboards in Uganda’s capital city, Kampala, as well as providing stickers to motorists.
The Honourable Simon Ejua, Minister of State Transport, launched the programme, which is supported by the Ministry of Health, Uganda Police, Kampala City Council, Uganda Taxi Operators and Drivers Association and the United Bus Drivers Association.
National Alcohol Policy in Africa
We’re working with governments, public health experts, and non-government organisations to develop national alcohol policies to reduce alcohol-related harm.
In October 2007, Lesotho was the first African country to adopt a national alcohol policy, followed by Swaziland in 2008. Uganda, Zambia, Malawi and Ghana are working on policies tailored to their countries.
“Like most developing countries in sub-Saharan Africa, Lesotho is faced with serious social and economic challenges. The recently adopted National Alcohol Policy will certainly help us address and protect the rights of different sections of the community and Lesotho Brewing Company is to be commended on the role it has played.”
Honourable Lebohang Nts’ inyi,
Lesotho Minister of Tourism, Environment and Culture.
2009 will see the annual work plans implemented, overseen by the Lesotho National Alcohol Council. They will start to put in place plans to improve the capacity of law enforcement agencies to better enforce the law, public education and social marketing programmes, server training, education on lower-risk drinking and increased use of screening and intervention techniques.