Our approach to sustainable development is to set out an overall framework but to give our operations the flexibility to implement programmes that best meet their local circumstances.
View the case studies below to see how we implement our 10 sustainable priorities locally.
Italy: Working to reduce, reuse and recycle
At Birra Peroni, we have a packaging sustainability strategy which helps us to seek opportunities to reduce the carbon emissions and waste associated through our packaging.
Over the last year, we have worked to standardise the packaging of our products and lightweight the glass 330ml bottles used for Peroni Gran Riserva. The weight of the bottles has been reduced by 40%, from 310g to 185g. We estimate that this will significantly reduce the carbon footprint of the packaging, saving approximately 750 tonnes of glass and 600 tonnes of C02e per year.