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South Africa Flag of South Africa

Map of South Africa
South Africa map overlay showing location of our operations
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  • Significant businesses with production operations
  • Selling operations and major export markets
  • Associates

The South African Breweries (Pty) Ltd. (SAB) is South Africa's leading producer and distributor of lager and soft drinks. It also exports brands for distribution across Namibia. Our soft drinks division is South Africa's leading bottler of products for The Coca-Cola Company. We have hotel and gaming interests through our associate Tsogo Sun Holdings Ltd, the largest hotel and gaming group in South Africa.

Regional office: Johannesburg, South Africa.

Quarterly divisional seminar

February 2012

Hosted by Norman Adami, Chairman, SABMiller Beverages South Africa

Download South Africa seminar PDF (5.14Mb)

Quarterly divisional seminar slide

Norman Adami
Chairman, SABMiller Beverages South Africa

Vital statistics


Year of investment




Total number of breweries


Total number of bottling plants


Total average number of employees

  1. For year ended 31 March 2013 - beverage division only.
  2. Average for year ended 31 March 2013 - beverage division only.

Total volumes sold (hl 000)


Lager beer


Soft drinks


Other alcoholic beverages



View contacts for South Africa


Search and apply for vacancies in South Africa

Brand portfolio

Key brands

  • Carling Black Label logo
  • Hansa Pilsener logo
  • Castle Lager logo
  • Castle Lite,
  • Hansa Marzen Gold,
  • Castle Milk Stout,
  • Miller Genuine Draft,
  • Peroni Nastro Azzurro,
  • Pilsner Urquell,
  • Brutal Fruit,
  • Redd’s,
  • Sarita,
  • Grolsch,
  • Dreher Premium

Flavoured alcoholic beverages

  • Redd's logo
  • Brutal Fruit logo
  • Sarita Ruby Dry,
  • Sarita Select,
  • Skelter's Straight

View and download images which capture the unique aspects of this market by visiting our image library.

Soft drinks brand portfolio

  • Coca-Cola logo
  • Fanta logo
  • Sprite logo
  • Appletiser logo
  • Valpre logo
  • Powerade logo
  • Coca-cola,
  • Coca-Cola Light,
  • Coca-Cola Zero,
  • Tab,
  • Sprite,
  • Sprite Zero,
  • Fanta,
  • Fanta Zero,
  • Sparletta,
  • Stoney,
  • Iron Brew,
  • Schweppes,
  • Twist,
  • Valpre,
  • Bonaqua,
  • Powerade,
  • Powerplay,
  • Appletiser,
  • Nestea

Soft drinks report

Read our soft drinks report to find out how our operations extend beyond brewing

Download our soft drinks report PDF (3.66Mb)

Front cover of Soft drinks report

History 1895-2012

Historial document

South Africa Breweries (SAB) founded.


The first bar is erected on company land in central Johannesburg.


SAB is listed on the Johannesburg Stock Exchange.


SAB is listed on the London Stock Exchange.


Capital invested doubles to £2 million, a record for any non-mining company in South Africa.


SAB acquires a stake in Schweppes sparkling beverages.


SAB head office and seat of control moves from London to Johannesburg.


Work begins on new Castle Brewery site in Isando, east of Johannesburg – the largest brewhouse in Africa and one of the most modern in the world.


SAB extends its involvement in the liquor industry by acquiring control of Stellenbosch Farmers' Winery.


SAB establishes a corporate identity for itself with its new head office on Braamfontein Ridge.


SAB granted licence to brew Guinness in South Africa – the first company outside Ireland accorded this right.


SAB opens South Africa's first sparkling beverage canning plant and launches the Groovy range to a receptive market.


SAB publishes a code of non-discriminatory employment – a first in the country.


Da Gama Textiles Company, one of the largest textile manufacturers in South Africa, joins the SAB fold.


State President Nelson Mandela opens SAB's Centenary Centre in the cultural precinct of Johannesburg.


SAB begins to invest in the rapidly growing gaming industry in South Africa.


SABMiller plc and Tsogo Investment Holding Company announce landmark Black Economic Empowerment (BEE) transaction, transferring both companies' hotel and gaming interests into a new company, Tsogo Sun Holdings Limited.


Mahlasedi Taverner Programme launched in support of the normalisation of the retail liquor trade. This ongoing programme aims to support the licensing of previously illegal shebeens thereby creating 60,000 to 80,000 sustainable businesses and some 300,000 to 450,000 formal jobs whilst encouraging responsibility in terms of the National Liquor Act.


SABMiller and Tsogo Investments merge their activities to form the Tsogo Sun Group, one of the largest hotel and gaming groups in South Africa.


Peroni Nastro Azzurro, the beer with unmistakable Italian style, is launched in South Africa.


Hansa Marzen Gold launched


Dutch heritage brand Grolsch and Dreher Premium are introduced to the South African market.


SABMiller announces a proposed broad-based black economic empowerment transaction in South Africa.


The South African Breweries Ltd became The South African Breweries (Pty) Ltd, recognising its status as a private company under the Companies Act 71 of 2008.

Alcohol responsibility

You Decide poster

You Decide: addressing underage drinking in South Africa

Last year in South Africa, SAB (Pty) Ltd launched its You Decide programme to tackle one of the alcohol-related issues that most affects South African society – underage drinking.

Read the alcohol responsibility case study

Sustainable development

Energy Management Device (EMD) logo

Eco-friendly fridges for retailers

SAB (Pty) Ltd is working to reduce emissions across the value chain. This year, the company developed energy-efficient and environmentally friendly LED lights and energy management devices (EMDs) which are now used in every new fridge that SAB (Pty) Ltd supplies to its retailers.

Read the sustainable development case study