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Ten Priorities. One Future

Empowering innovative urban businesses

Tap the Future USA

Since 1999, Miller Lite's Tap the Future programme formerly known as the MillerCoors Urban Entrepreneurs Series, has awarded nearly US$2 million in grants and given hundreds of aspiring urban entrepreneurs the tools to grow their businesses.

For the first time this year MillerCoors gave consumers the chance to vote for their favourite urban entrepreneur. The new Consumer's Choice Award allowed finalists to use their social networks to win a business development grant of US$10,000. The winners were Gabriel Muñoz and Raul Duran who run Hispanic Employee Recruiting Online, an innovative website bringing together diversity-friendly companies with good quality, bilingual candidates in the Midwest.

Eliminating unnecessary packaging in the USA

Worker carying Miller Genuine Draft

MillerCoors aims to get rid of unnecessary packaging materials and use lighter weight materials. Over the year the company eliminated over 3 million kg of packaging, equivalent to the weight of nearly 43,000 full kegs of beer.

Read more about Eliminating unnecessary packaging in the USA

Great beer, less waste

MillerCoors reuses or recycles more than 99% of its brewery waste. This includes the protein-rich residual brewer's grain and spent yeast as well as broken glass, aluminium, plastic, wood and other materials. MillerCoors turns some of this waste into energy, compost and soil conditioner for its own use. Remaining by-products go to companies that use them for other purposes. In September 2012, for example, MillerCoors finalised plans to use waste from its Trenton Brewery to create high-protein food for farm-raised fish.

Thanks to its waste-reduction efforts and success in achieving zero waste to landfill at four of its eight major breweries, MillerCoors has been invited to participate on industry panels to help educate other organisations on becoming zero waste to landfill. These include an independent standards and definitions panel for Underwriters Laboratories and the US Zero Waste Business Council's Business Advisory Board which aims to develop a standardised third-party business certification programme to recognise and motivate policies and practices for zero waste in the USA

Building an understanding of watershed risk

Pouring a Coors Light at a bar

Water is a top priority for MillerCoors in the USA because of the impact it has on production and the supply of raw materials. In November 2012, MillerCoors conducted a pilot watershed risk assessment at its Irwindale brewery to seek to protect its operations from the potential effects of water scarcity.

The assessment considers potential water-related impacts such as changes in the quantity or quality of the company's water sources and changes in regulatory requirements. The results of the assessment will enable MillerCoors to form a mitigation action plan and track the usefulness of its mitigation efforts.

MillerCoors plans to update the Irwindale Brewery watershed risk assessment every year and to use the new pilot watershed risk assessment tool and process at its Fort Worth Brewery in 2013.

Working with farmers to protect water-stressed regions

USA farmland

MillerCoors and The Nature Conservancy have jointly helped to fund two farm irrigation retrofits while continuing their water conservation efforts in the Silver Creek Valley.

The programme – which achieves water savings estimated at 75% – involves converting flood-irrigated land to sprinkler systems, so boosting the productivity of the soil and cutting down on the nitrates and fertilisers entering Silver Creek.

To continue these efforts, MillerCoors has established a US$35,000 water conservation fund that allows The Nature Conservancy to match investments made by farmers interested in retrofitting irrigation systems to improve their water efficiency. The Nature Conservancy advises farmers through the stages of design, implementation and adaptive management and monitors outcomes.

MillerCoors also continues to monitor water conservation practices on its showcase barley farm in the Silver Creek Valley. Over the last two years, the farm has saved over 10 million hectolitres of water from precision irrigation techniques – enough to meet the needs of a family of four for nearly 1,850 years.

More efficient irrigation techniques reduce the need for pumped water and therefore save energy as well. By pumping less, the farm has cut its total energy use by more than half, a significant saving for a farm that historically spent US$120,000 per year on energy. Not only are these irrigation techniques good for the environment, they benefit farmers financially.