Coors Light Drops Green Flag on Season of Refreshing Moments with NASCAR Sprint All-Star Race Access and 4-Day Weekends
11 February 2009
Coors Light, Official Beer of NASCAR®, to Honor Drivers with the Coors Light Pole Award
MILWAUKEE and GOLDEN, Colo. (Feb. 10, 2009) - The race for Rocky Mountain Cold Refreshment is on.
Coors Light, "The World's Most Refreshing Beer" and Official Beer of NASCAR, gears up its official sponsorship of the 2009 season by giving away access that can't be bought for adult race fans to experience the 2009 NASCAR Sprint All-Star RaceTM at Lowe Motor Speedway May 16, as well as all other races throughout the season.
In the second year of a five-year sponsorship agreement, Coors Light and Coors Banquet have exclusive category rights to use NASCAR marks in advertising, packaging and promotions, as well as access to one-of-a-kind NASCAR VIP experiences, Coors Light Pole Award presentations and VIP access at the NASCAR Sprint All-Star Race Weekend.
Until April 1, fans can enter to win an All-Star Access prize package for four at the 2009 NASCAR Sprint All-Star Race in Charlotte. Then, from April 1 through November 1, winners will be chosen each week and sent to a Coors Light® 4-Day NASCAR® Racing Weekend. Entry codes for both of these sweepstakes can be found on specially marked packages of Coors Light and Coors Banquet, allowing fans to enter at CoorsLight.com/racing for a chance to win.
"Coors Light is thrilled to provide memorable moments for race fans this entire season," said Lee Dolan, vice president of marketing for the Coors brands. "As a proud NASCAR partner, Coors Light and Coors Banquet are the brands that adult race fans celebrate with during NASCAR weekends throughout the year."
Coors Light's sponsorship includes the Coors Light Pole Award, NASCAR Sprint Cup Series and NASCAR Nationwide Series, further enhancing the Coors Light experience on race weekends.
For more information about Coors Light's official NASCAR® sponsorship, as well as race schedules, race weekend promotions and more, please visit http://CoorsLight.com
The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.