SABMiller joint venture now largest brewer in China
6 October 2006
SABMiller plc, one of the world’s leading brewers, announces that its Chinese joint venture, CR Snow Breweries (‘CR Snow’), has become the largest brewer in China by sales volume and by brewing capacity. In the 12 months to June 2006, CR Snow sold over 45 million hectolitres of beer, of which the Snow brand accounted for 21 million hectolitres. In the first six months of calendar year 2006 CR Snow had a market share of some 15%, ahead of its nearest competitor, Tsingtao.
CR Snow’s top ten brands, which include Snow, Blue Sword, Singo and New3star, account for 85% over overall sales, and the Snow brand is now China’s largest. Snow’s dramatic performance has benefited from CR Snow’s unique integration of a national brand and a national distribution platform.
Between 1998 and 2006 the Chinese market grew at a compound annual growth rate of approximately 8%, to become the world’s largest beer market with volumes of approximately 300 million hectolitres in calendar 2005.
Notes to editors:
SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands. Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2006, the group reported US$15,307 million in revenues and profit before tax of US$2,453 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.
This announcement can be found on www.sabmiller.com
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SABMiller plc Tel: +44 20 7659 0100
Sue Clark Director of Corporate Affairs Tel: +44 20 7659 0184
Gary Leibowitz Vice President, Investor Relations Tel: +44 20 7659 0174
Nigel Fairbrass Head of Media Relations Tel: +44 7795 894 265
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