SABMiller logo

News

Las Palmas de Gran Canaria Hosts the LPA Beer Fest This Weekend, Sponsored by Tropical

23 October 2013

This international festival of beers of the world, now celebrating its second edition, includes a wide culinary and cultural offer

Las Palmas de Gran Canaria hosts the LPA Beer Fest this weekend, sponsored by Tropical

- The gathering, which this year increases its space and hours, is expected to surpass the 15,000 attendees registered last year

- The initiative is organised by the Ylang Ylang company in collaboration with Las Palmas de Gran Canaria City Hall

Las Palmas de Gran Canaria, October 22nd, 2013- The Miller Building in Las Palmas de Gran Canaria will host, from Friday till Sunday, the second edition of LPA Beer Fest. Tropical is its main sponsor and it is organised by the Ylang Ylang company in collaboration with Las Palmas de Gran Canaria City hall.  The goal is to revitalize the area of Puerto-Las Canteras as a cultural and culinary center and the big gateway for tourist in the city.

The gathering will allow the attendees to enjoy of a wide variety of national and international beers. In this case, Tropical from Canarias, produced by Compañía Cervecera, will be joined by Carlsberg from Denmark, Peroni from Italy, Guinness and Smithwick’s from Ireland, and Pilsner Urquell from the Czech Republic.

This beer and culinary party will allow citizens and tourists to taste international beers and food and to share leisure activities and concerts, with an entry fee of only one Euro. Also, it is expected that the Miller Building will receive, in this second LPA Beer Fest, the cruise passengers from the cruises Aidastella, Azura, Star Flyer and Sea Dream I and on Sunday 27th, the tourist from Celebrity Eclipse.

Tourists may get an entry ticket to the LPA Beer Fest when buying an LPA Card or the tour for the Tourist Bus. To promote the event, the city hall has joined a campaign in the distribution of advertising materials in hotels and main tourist areas in San Bartolomé de Tirajana and Mogán, as well as outdoor advertising on the urban furniture of the capital city and these two cities.

The culinary offer includes a wide variety of food from different parts of the world, with a selection of dishes from Canarias, Venezuela, Morocco, Cuba, Lebanon, Italy and Germany.

The festival will be enlivened by numerous musical performances, with the presence of Los Salvapantallas, 5 Grados, By the Face, Los Parranderos de Global, all from Canarias, as well as a performance by DJ Lobo.

To these are added musical performances, such as “Diva’” performed by Garbo’s, and “Life Music” from Las Palmas Casino.

One of the novelties in this edition is the space and hours extension, and it is expected to exceed the 15,000 attendees registered last year

The event will be open to the public from 18:00 to 01:30 on Friday, from 12:00 till 01:30 on Saturday and from 12:00 till 19:00 on Sunday.

With the participation of Tropical in the LPA Beer Fest, the brand Compañía Cervecera wishes to support the revitalization of leisure activities in Las Palmas de Gran Canaria through an initiative that allows a mix of gastronomy and culture.

Also, its development in an area next to the port of the city will make it an essential stopover spot for the numerous tourist from the cruises that will visit the city during the weekend.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economic and social development in Canarias. It boosts the creation of 7,000 jobs; it is shareholder of several companies in Canarias; and it gives priority to local suppliers in order to carry out their production. The company, part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members on the Board of Directors.

Compañía Cervecera produces its own brands of beer, Dorada and Tropical, and under the license Carlsberg it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Smithwick’s. Also, it produces other beverages such as the natural drink Appletiser, the energy drink Red Bull and Kopparberg cider.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on October 22nd, 2013.

Back to news index