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Balance Tropical (Translation)

16 July 2012

An unprecedented event of snow activities was carried out on June 30th in Las Palmas de Gran Canaria

Nearly 8500 people participated in the Tropical Cold Party celebrated in Las Alcaravaneras beach

Las Palmas de Gran Canaria, July 13th 2012 - Nearly 8500 people participated in the Tropical Cold Party event carried out on June 30th at the Las Alcaravaneras beach of Las Palmas de Gran Canaria.

The attending public participated in recreational activities that were developed over an area of 200 square metres of snowy beach. The rockdrome, one of the most acclaimed attractions, as well as the popular snowball wars, known under the Japanese term yukigassen, were some of many developed activities.

The snow games were complemented with others on the sand and in the water; the most outstanding among them were paintball, human table football, races on giant balls in the water, paddle surf and canoe rides.

In other order of things, the clean point installed on the beach made it possible to collect around 7000 glasses.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main beer producers nationwide and one of the main driving forces of economic and social development in the Canaries: it fosters the creation of nearly 900 direct jobs and about 7000 indirect and induced jobs; it is a shareholder in several Canary industrial companies; and it gives priority to local suppliers to carry out its productive activity. The Compañía, part of the international group SABMiller, counts with more than 300 entrepreneurs from the Canaries among its shareholders, which amounts to approximately 30% of the total and are represented by two members in the Administrative Council.

Compañía Cervecera produces its own beer brands Dorada and Tropical, and under Carlsberg licence; it distributes international brands like Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Besides, it counts with other beverages like the natural beverage Appletiser and the energy drink Red Bull.


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 13/07/2012.

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