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Birell did it again and defended its victory in a prestigious beer contest (Translation)

4 October 2011

Praha, September 30, 2011 - Birell, the favourite Czech non-alcoholic beer, won the highest prize in the Czech Beer contest for the second time in a row. The contest is held every year by the Czech Association of Breweries and Malt-Houses.

The results of the 11th annual Czech Beer contest were announced yesterday evening in the Hotel Ambassador Golden Goose in Prague. An expert panel of 24 tasters - made up not only of brew-masters and beer experts but also representatives of the Žatec Malt Institute and the State Agricultural and Food Inspection Authority in Brno - selected Birell as the best Czech non-alcoholic beer. And so Birell added the award to its collection that includes honours from prestigious contests such as the 2010 PIVEX Golden Cup and the 2010 Australian International Beer Awards.

And what makes Birell so exceptional? This favourite Czech non-alcoholic beer is made from the highest-quality ingredients: pure spring water, and the best Žatec hops and barley. Thanks to specially cured yeasts that produce nearly zero alcohol, it can go through the entire process of fermentation and after-fermenting like ordinary beers, which gives it its unique taste. And it still contains many vitamins and minerals. So besides great refreshment it supplies the necessary nutrition our bodies need after sports, for example. In 2010, its semi-dark variety was introduced to the market, which found its fans among women especially. Currently, Birell occupies 70% of the non-alcoholic beer market, and it is therefore the workhorse of the entire beer-market portion.

Contact information for media:

Vladimír Jurina
Manager of PR department
Plzeňský Prazdroj, a. s.
Phone: (+420) 724 617 886
E-mail: vladimir.jurina@pilsner.sabmiller.com
www.prazdroj.cz

Lucie Neubergová
Account Manager
Native PR, s. r. o.
Phone: (+420) 221 592 450
E-mail: lucie.neubergova@nativepr.cz
www.nativepr.cz

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [30/09/2011].

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