SABMiller logo


Global Fund supports projects in South Africa to fight HIV and AIDS

14 February 2011

Locals enjoy sharing a Quart bottle of Carling Black beer... at a tavern in Alexander township.
Johannesburg, 14 February 2011


The South African Breweries Limited, the South African Business Coalition on HIV and Aids (SABCOHA) and the Global Fund, today formalised a partnership which is set to make a significant contribution to South Africa's fight against HIV and AIDS.

The Global Fund will finance five initiatives relating to HIV/Aids under the Global Fund Workplace Programme through a contribution of over R36 million. These initiatives are:

• Project Promote, a public private partnership to assist in reaching government condom distribution targets,
• BizAIDS, helping micro and small sized companies protect their businesses from threats such as HIV and AIDS,
• Peer Educator Training and Support, HIV and AIDS Counselling and Testing
• SAB's Tavern Intervention Programme for Men (TIP).

Each initiative is further strengthened through the resources of SAB, SABCOHA and government.

The programme will run over a period of 5 years with SABCOHA as sub-recipient, responsible for the overall management, monitoring and evaluation of the programme.

The financing follows the approval of the National Religious Association for Social Development's (NRASD) as a Global Fund Round 9 Principle Recipient.

The Global Fund Workplace Programme focus supports the following goals:
• Intensifying community-level behaviour change interventions
• Strengthening the promotion of safe-sexual practice among most-at-risk groups
• Supporting the government driven HIV Counselling and Testing (HCT) Campaign
• Expanding access to wellness programmes within workplace environments without extensive support

SABCOHA CEO Brad Mears says: "SABCOHA is excited about the Workplace programme, which is an innovative and unique answer to mobilising a community response.

"The success of the programme will undoubtedly have an impact on the positive goal of Government's HCT campaign with the partnership between SAB and SABCOHA already achieving successes."

SABCOHA hopes that through continued support from institutions like the Global Fund, business will achieve its vision of reducing the infection rate of HIV and AIDS whilst increasing a positive and responsible attitude that ultimately relates to economic and social development.

SAB Director of Corporate Affairs and Transformation Vincent Maphai says: "This multi-stakeholder partnership gives added hope in driving a meaningful and effective impact in the lives of communities. SAB believes that change is only truly possible when like-minded, capable and resource-rich organisations and role players combine their strengths."

The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent Tuberculosis, HIV and AIDS and Malaria, identified as three of the world's most devastating diseases. Since its inception in 2001, the organisation has emerged as the predominant funder of these diseases, making up two-thirds of international commitment.

SAB's TIP is one of the most progressive initiatives within the Global Fund Workplace Programme. Officially implemented in October 2010 in partnership with Men for Development in South Africa (Medsa), it is aimed at encouraging behavioural change amongst men. The initiative covers four trends most prevalent in South Africa: Responsible Alcohol Consumption, HIV/Aids, gender violence and child abuse. These are dealt with during interactive workshops held in taverns, a unique element of programme.

Global Fund Manager Resource Mobalisation Unit - Private Sector, David Evans says: "The fight against diseases like HIV and AIDS can only be won through effective public/private partnership. Of course, the private sector should provide resources, but the private sector can provide so much more, notably the skills, energy and creativity of its people.

"SAB's shebeen and tavern programme is a great example, and we are delighted that it is a part of our wider grant in South Africa. The programme provides a great mechanism to reach vulnerable populations with important health messages through some of SAB's own consumer touch points."

SAB is also a strategic partner in Project Promote, using its existing infrastructure, namely depots and truck drivers delivering stock to outlets, to deliver condoms to taverns. SAB carried out a successful pilot of the project in August and September 2010 and will officially implement it across the country over the coming months.


For further information contact:

Robyn Chalmers, SAB Limited Media and Communications on 011 881 8679/ 082 924 2267 email:

Denise Chendip, SABCOHA Communications on 011 880 8421/ 084 672 2503 email:

Notes to Editors:
The 5 core components of the Global Fund Workplace Programme:

* The Tavern Intervention Programme (TIP): The TIP was first conceptualised when Medsa approached SAB Ltd to support a one-day HIV and AIDS awareness campaign in 2008. An assessment showed that the campaign, held in seven taverns, was a success. SAB then decided to build on to this by developing a programme which would have an impact, be sustainable and could be measured. Responsible drinking was included in the programme and the HIV and AIDS module was enhanced.
A pilot of the programme was undertaken in 2009 at three taverns in Gauteng and Mpumalanga with 180 men targeted. A post-intervention assessment of the pilot indicated the TIP could have significant impact if officially implemented.
TIP was officially launched in Mamelodi, east of Pretoria in October 2010.
SAB believes the TIP will in time prove to be crucial in addressing some of the causal effects of alcohol abuse. It will also augment other programmes that focus on empowering victims and sensitising men to issues of HIV/Aids, gender violence and child abuse.
SAB's investment in the TIP will initially help to target at least 4 000 men - 800 per year in all nine provinces over a period of five years.

* Project Promote: A reported increase in condom usage in the latest Human Sciences Research Council (HSRC) survey, as well as an increase in government targets from 450 million male condoms to 1 billion male condoms in the coming financial year, has necessitated creative and innovative ways of looking at public private partnerships to increase reliable and consistent access to condoms nationwide. In supporting government's drive to distribute condoms on a greater and wider scale, SABCOHA has been distributing the government brand Choice condoms through non-traditional outlets for the last 5 years. Project Promote is a public private partnership between SABCOHA, the Department of Health, the Society for Family Health (SFH) and the contract cleaning sector. A partnership with SAB has allowed for condoms to distributed to taverns through SAB's infrastructure. The project aims to reach between 12 000-20 000 new outlets over the 5 year period.

* BizAIDS: To help micro and small-sized companies reduce their operational risk and protect their businesses from threats like HIV and AIDS, SABCOHA has, in partnership with the International Executive Service Corporation (see, a US non-profit organisation - developed BizAIDS, a series of workshops with supportive material. The programme emphasises the importance of knowing your status and motivates people to attend Voluntary Training and Counselling. To date, SABCOHA has successfully implemented BizAIDS in more than 15 000 small and micro-enterprises and through this Global Fund partnership will be able to expand it's activities to focus specifically on informal taverns or shebeens. The programme aims to reach 5700 shebeens over the 5 year period.

* Peer Educator (PE) Training and Peer Educator Support:
Peer Educator Training:
The largest survey of workplace peer education conducted in five large South African companies with a total of 123,000 employers estimated a ratio of one active peer educator to every 69 employees (Dickinson 2006). PE programs are also being established in smaller companies, though these tend to be small scale and more vulnerable to attrition than those in larger companies. To support both the TIP and BizAIDS Programme, the SABCOHA SAB partnership will be increasing the HIV and AIDS capacity and support within taverns/shebeens by training an additional 950 bar waitresses as peer educators over the 5 year period.

Peer Educator Support:
Following Dickson's research, despite the strengths of peer educator programmes and clear evidence of extensive horizontal communication taking place, there are a number of critical problems with current workplace HIV and AIDS peer education programmes:
1. Lack of attention to the emotional and support needs of the PE
2. Lack of training focused on best practice methodologies content
3. Lack of networking between PE's and the implications of this.
4. Lack of structure leadership.
5. Isolation (re-inventing the wheel).
Emerging from the research conducted by Dickinson, it is clear that workplace PE's require greater support including debrief counselling, opportunities to network amongst other PE's, and to be better coordinated. To this end, as part of this partnership SABCOHA has already established a national support line to include experienced call centre peer educator specialists who can receive calls and support the over 100 000 peer educators that exist in South Africa across both private and public sectors. It is the intention that service be available to all peer educators in South Africa regardless of the workplace within which they exist, whether NGO's, governments, informal sectors or private sectors. As an additional support, SABCOHA will publish a monthly newsletter for peer educators that can then be distributed and used as part of their peer education and training.

* HIV Counseling and Testing: The national HCT strategy seeks to test 15 million people out of the 30 million targeted through social mobilisation. The business sector's contribution to these national testing targets is set at just over two million people. The private sector's response is coordinated by SABCOHA. SABCOHA's mandate is to expand the contribution of business in support of Government's HCT targets and to direct services to vulnerable beneficiaries within the business sector. With co-contributions from the private sector, SABCOHA has strategically aligned the HIV counseling and testing component of the Global Fund grant with the broader country HCT campaign and extended this to include a package of wellness tests and services in alignment with the Department of Health's overall strategy. Through these co-contributions, as well as that of the Global Fund grant, SABCOHA aims to provide the package of wellness services to 44 000 individuals over the 5 year period.


SABCOHA has as its five key strategic objectives: SABCOHA is the representative organisation for business in relation to HIV and AIDS with a strong membership base within large, medium and small companies.
Through networking and relationship building, advocacy and communication are effectively conducted both within SABCOHA and externally on behalf of business.
Through partnerships SABCOHA programmes and projects are accessed by businesses, to enhance current initiatives, thereby providing direct benefit to participating companies.
Activities by business and its achievements in combating HIV and AIDS are monitored, evaluated and communicated, demonstrating increasing levels of learning , impact and accountability.
SABCOHA coordinates business activities at national and provincial levels through sound human and financial resource management, systems, and governance structures. Projects are funded primarily by organisations such as CDC and Global Fund.

About the Global Fund:
The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organisations to supplement existing efforts dealing with the three diseases.
Since its creation in 2002, the Global Fund has become a dominant financier of programs to fight the three diseases, with approved funding of US$ 21.7 billion for more than 600 programs in 150 countries. To date, programs supported by the Global Fund have saved 6.5 million lives through proving Aids treatment for 3 million people, anti-tuberculosis treatment for 7.7 million people and the distribution of 160 million insecticide-treated bed nets for the prevention of malaria.
Global Fund financing is enabling countries to strengthen health systems by, for example, making improvements to infrastructure and providing training to those who deliver services.

About the NRASD (National Religious Association for Social Development)
The NRASD is a network of religious groups with the aim of fostering the role of religious organisations in social development projects.
The basic approach of the NRASD is to strengthen the capacity and programmes of existing networks to enable them to play an even bigger role in this field.
Together the religious groups present by far the largest networks for social, welfare and development work in South Africa.
The leadership involved in the NRASD represents well-known religious and academic leaders.


Back to news index


Share to...

  • Facebook
  • Twitter
  • LinkedIn
  • Delicious
  • Stumbleupon
  • Reddit
  • Digg
  • Yahoo
  • Google