Peruvian mineral water receives recognition from Belgium’s Monde Selection Institute (Translation)
9 November 2010
San Mateo is Awarded the International High Quality Trophy in Europe
- This trophy is awarded to a product that has achieved a high quality level three years in a row
- San Mateo has participated in Monde Selection three times and has always won the first prize: the Gran Oro medal.
- Presently, its percentage of participation in the Premium mineral spring water market is 90%, including Lima's imported water brands *
Lima, November 8, 2010.- San Mateo, Backus group's mineral spring water, was awarded the International High Quality Trophy by Monde Selection of Belgium. The Grand Gold Award was given to San Mateo because it has attained the gold medal for its quality three times in a row.
"This award is an international recognition of the quality of San Mateo mineral spring water and strengthens its place as Peru's best water and one of the best in the world," stated María Teresa Cárdenas, Backus Water Brands Manager.
Monde Selection is an independent international institute founded in 1961 in Brussels. It is the oldest and most representative organisation in the consumer-products quality-testing field in the world. Every year, more than 1500 products from over 70 countries are submitted for testing with the objective of evaluating their standards of quality.
San Mateo is the only mineral spring water in Peru that is extracted 3300 metres above sea level. It is pure water that has undergone a long process of natural filtration through the years, which is the reason for its purity and minerals.
As a result, it achieves a perfect mineral balance (calcium, magnesium, potassium and sodium) obtained in a natural way. The presence of minerals is of vital importance for our bodies to function properly. San Mateo has been in the market for more than 70 years and was the first mineral water in Peru, thus inaugurating the water market in the country.
San Mateo water uses the highest technology and follows strict norms of quality control, which are characteristic of all the Backus company products. Its percentage of participation in Peru's Premium mineral spring water market is 90%. It is marketed to those who value the attributes and benefits of mineral spring water and who look for the best for their health and well-being.
For more information, please contact:
Cecilia Quevedo/ Dora Vallejos
Comunicaciones Externas - T: 311 3000
Llorente & Cuenca - T: 222 9491
*Source: Auditoría CCR Autoservicios - September 2010
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note: This news release was first published in its local market on 08/11/2010.