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Voltic Ghana Ltd Launches Voltic Sparkling Mineral Water “Quench your thirst in a refreshingly new way” (Translation)

17 May 2010

Voltic Ghana Limited launches Voltic Sparkling Water, the natural mineral water with millions of effervesecent bubbles which give it a crisp refreshing taste.

Accra / 12th May 2010
With the ultimate aim of entrenching its market leadership, Voltic Ghana is proud to introduce to the bottled-water market the first ever locally produced sparkling water - VOLTIC SPARKLING MINERAL WATER.

Voltic Sparkling Mineral Water is naturally made with all the essential trace elements that are good for the body.
Speaking about the brand at the launch, the Managing Director of Voltic Ghana, Jason Schmidt said "We are very excited to introduce to our cherished consumers this innovative addition to the Voltic family, which comes in a one of a kind, stylish and sophisticated multi-faceted bottle.  Voltic Ghana has the well-being of the Ghanaian consumer at heart and will continue to produce brands that go beyond the ordinary to give full satisfaction."  He added that "the development of this brand has been through an in-depth understanding of our target consumer.  We discovered through this process that our consumers not only value good quality brands that are natural and have style, but more importantly are also satisfying."

Why Voltic Sparkling Mineral Water?
Through an extensive research of the water market in Ghana and interactions with consumers, it was discovered that many consumers, apart from the already existing water brands in the market, also need Sparkling Water that meet international standards of quality and taste and are affordable.
One of the core goals at Voltic Ghana Limited is to make water brands more affordable to the Ghanaian consumer while delivering quality and value that meet international standards.  Voltic Sparkling Water proudly delivers exactly what our cherished consumer wants.  The Sales and Distribution Director of Voltic Ghana, Ben Simpson says "this brand certainly delivers value for money, and will definitely change the face of our business and the entire bottled water industry."

Brand Positioning
The product is premium bottled water for the high end of the market, the social elites who have acquired the taste for sparkling water.  Voltic Sparkling Mineral water is truly unique in its chemistry and is characterized by millions of crisp bubbles that make the drinking of water fun and exciting.  With Voltic Sparkling Mineral Water, you can quench your thirst in a refreshingly new way.

Brand attributes
Voltic Sparkling Water represents a consumer who is discerning, knowledgeable, sophisticated and trendy with a global outlook, and wants to be seen drinking only the best.
Voltic Sparkling Mineral Water has a wide range of uses. Amongst others, it can be drunk alone as water to quench your thirst or as part of a cocktail.

Voltic Sparkling Mineral Water comes in an exquisitely shaped, trendy and sophisticated multifaceted bottle specially modeled for this new product.  Just like the bottle, the label and carton have been designed to resonate with the classiness of the product.
The Sparkling Launch
The introduction of Voltic Sparkling Mineral Water will take advantage of some selected integrated media in the country including TV, Print, Out-door and Radio which appeal to the lifestyle and choices of our target consumers.
Following the launch will be consumer sampling at selected image outlets where our target consumers are regulars.
Commenting on the launch, Ama Atta Armah, Brands Marketing Manager of Voltic Ghana Ltd says "Voltic Sparkling Mineral Water is thirst quenching effervescent fun that will help you achieve the recommended daily requirement for water intake."

Recommended Retail Price & Availability
The product will be available nationally in selected Outlets, and Vending Units.  The recommended selling price for Voltic Sparkling Mineral Water is GH¢2.50 per 350ml bottle and GH¢4 per1L bottle.

Notes to editors:
About Voltic Ghana Limited (a subsidiary of SABMiller plc)
Voltic, the leading producer of natural mineral water in Ghana, West Africa, was established in 1995.  The Company is committed to quality and excellence and aimed to compete with imported Mineral waters which were predominant in the Ghanaian market at the time.  Today the Company commands a 85% market share in the Ghanaian mineral water market.  As a unique brand that has remained the market leader for the past 13 years, Voltic has become a generic name for mineral and bottled water in the entire West African region.  It has acquired this profile by providing world-class products known for their pure natural freshness.

About SABMiller plc
SABMiller plc is one of the world's largest brewers with brewing interests or distribution agreements in over 60 countries across six continents.  The group's brands include premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2009, the group reported US$3,405 million in adjusted pre-tax profit and group revenue of US$25,302 million. SABMiller is listed on the London and Johannesburg stock exchanges.

Contact details  
Voltic Ghana Limited
030 2772968 / 2772424
Mr. Ben Simpson  Sales & Distribution Manager 4626749

Jacky Awuah  Assist. Key Accounts Manager 024 4617236

Ama A. Armah 
Brands Marketing Manager 4866644

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on [12/05/10].

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