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SABMiller celebrates women of taste

10 March 2010

Joanna Wasilewska

The occupation of beer taster may sound like a dream job, but it is one which those in the industry take very seriously. Every year SABMiller, one of the world's largest brewers, runs a competition amongst its 2,000 trained beer tasters to identify the most talented taste buds in the business. This year three of the six finalists, including the overall winner, were women.

"I have always believed that women are better beer tasters than men," says Professor Barry Axcell, SABMiller's Group Chief Brewer, "and the results have once again proved this to be true."

Joanna Wasilewska, from SABMiller's Polish Bialystock brewery, took the top taster award for the second year running. She was joined in the final by Joanne Sundermeier from North America and Frieda Dehrmann of South Africa.

The annual competition pits the top beer tasters in each of SABMiller's six regions - Europe, Africa, North America, South Africa, Latin America and Asia - against each other to see who has the perfect palate.

The finalists were all put through their tasting paces at the same time in their own countries and their answers were submitted electronically to an independent adjudicator, FlavorActiv - , the company which supports SABMiller in its Global Taste System - which is used to measure the quality of  SABMiller's beers around the world.

Wasilewska, scored more than 90%, narrowly pipping Dehrmann and Sundermeier to the post with only 4% separating the top three. Overall, says Axcell, " in this brilliant, all-round performance, the group average was more than 80%, proving just how good our tasters are, confirming SABMiller's reputation as an industry leader."

SABMiller's top 800 beer tasters - a large number of whom are women - are regularly audited by FlavorActiv. The tasters come from all group disciplines ranging from marketing and human resources to brewing and packaging.

Ends

  

About SABMiller plc

SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie.  SABMiller is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2009, the group reported US$3,405 million adjusted pre-tax profit and group revenue of US$25,302 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement is available on the company website: http://www.sabmiller.com/

High resolution images are available for the media to view and download free of charge from http://www.sabmiller.com/ or http://www.newscast.co.uk/

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