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Cusqueña beer won the High Quality Trophy given by Monde Selection (Translation)

23 September 2009

It keeps winning International prizes as recognition of its quality and excellence

- Only Peruvian beer to win the Gold and Grand Gold medal three years in a row
- Selected as one of the best among over 230 other beer brands from 39 countries
- International prizes strengthen its presence all over the world

Lima, September 21, 2009 - In the last four years, Cusqueña, Backus' portfolio national Premium beer, has been honored with 12 international prestigious recognitions. In two consecutive years (2007 and 2008), Cusqueña has been honored by the Belgian "International Taste & Quality Institute" with "The Superior Taste Award", which shows its Premium quality and international standing.

Also, in 2007, it was given the Silver Medal at the Australian International Beer Awards (AIBA). This award was given to Cusqueña for its superior taste and excellence in its beer making process in the Asia Pacific region, where it was selected as one of the best among 230 other brands from 39 countries.

Amidst all these achievements, it is important to highlight Cusqueña's participation in Monde Selection in Belgium. This event is organized by the International Quality Institute, which is the oldest organization in the field of product quality selection in the world. Cusqueña was awarded the Gold and Grand Gold medal three consecutive years due to its high quality. All of this has allowed Cusqueña to win the High Quality Trophy, which is a special prize given by the International Quality Institute. Thus, it has become the only Peruvian beer brand to have been given such prize.

"Cusqueña keeps winning international prizes and strengthening its Premium quality in Peru as well as in the most demanding international markets. Thus, it has achieved great internationalization successes", said Javier Neyra, Cusqueña's manager.

To this award we can add the great performance that Cusqueña has had in countries like the United States, France, England, Spain, Italy, Japan and Chile, where it is retailed as "Cusqueña: Inca's Gold" in honor of Cusco, its city of origin.

About Le Monde Selection
Monde Selection is an independent international organization founded in 1961 on a Belgian initiative in Brussels. It is therefore, the oldest and most representative organization in the filed of product quality selection in the world. Every year, an average of 2200 productos from over 70 countries is presented to the organization to be evaluated based on their quality standards.

About Cusqueña
Cusqueña is Backus's portfolio national Premium beer. According to the CCR, this July Cusqueña reached a 13% market participation at a national level. It has also shown great growth in several other markets such as: 8.4% in the northern region, 13.9% in the central region and 11.8% in the eastern region.

For more information contact:
Cecilia Quevedo / Dora Vallejos
Comunicaciones Externas Backus - 311-3000
Samuel Saiz - Carlos Solari
LLORENTE & CUENCA - 222-9491(Anexo 225-220)

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 21st September.

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