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Map of Peru Man pouring a glass of beer from a bottle of Cusqueña
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Vital statistics


Population (millions)


Year of investment


Number of breweries


Number of bottling plants


Total size of beer market (hl 000)


Beer consumption per capita (litres)

  • 1 Forecast figures for 2012 from Plato Logic, March 2013.
Company names

Unión de Cervecerías Peruanas Backus y Johnston S.A.A.



Fernando Zavala Lombardi


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Brand portfolio

Main brands

  • Cristal logo
  • Cusqueña logo
  • Pilsen Callao logo
  • Other alcoholic beverages:
  • Malta Cusqueña,
  • Cusqueña Trigo,
  • Cusqueña Red Lager,
  • Barena,
  • Pilsen Polar,
  • Pilsen Trujillo,
  • San Juan,
  • Arequipeña,
  • Peroni Nastro Azzurro,
  • Miller Genuine Draft
  • Soft drinks:
  • Maltin Power,
  • GuaranĂ¡ Backus,
  • Viva Backus,
  • San Mateo,
  • Cristalina

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Americans Jacobo Backus and Howard Johnston establish a brewery in the Rimac district of Lima.


The Backus & Johnston Brewery Company becomes a national company and changes its name to Cervecería Backus & Johnston.


The company merges with Compañia Nacional de Cerveza, Cervecería del Norte and Sociedad Cervecería de Trujillo to form Unión de Cervecerías Peruanas Backus y Johnston.


The company is acquired by the Bavaria group.


Bavaria becomes part of SABMiller.

Sustainable development

Farmer checking on his maize crop

Building local maize sources

In Peru, Backus are encouraging smallholder development by moving part of their hard yellow maize procurement from imports (predominantly from Argentina) to local crops grown by smallholder farmers.

Read the sustainable development case study

Sustainable development

A presentation in progress

Awareness, education and prevention

In 2007, Backus in Peru established their policy instead of position statement on HIV/AIDS based on SABMiller's global policy on this issue, the Global Compact Principles, the Millennium Development Goals and national legislation.

Read the sustainable development case study

Sustainable development

A man planting a tree

Awards for sustainable development

Backus y Johnston has won three prizes – in the ninth edition of Premio Perú 2021 – two for its programme, Súmate, sólo +18 (only +18), and one for Ecoparque vive responsible (Ecopark Live Responsibly). These prizes aim to promote socially responsible behaviour among companies and to recognise those that show outstanding commitment to the development of Peru.

Read the sustainable development case study