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Vital statistics

47.41

Population (millions)

2005

Year of investment

6

Number of breweries

5

Number of bottling plants

20,0601

Total size of beer market (hl 000)

421

Beer consumption per capita (litres)

  • 1 Forecast figures for 2012 from Plato Logic, March 2013.
Company name

Bavaria S.A.

Website

www.bavaria.co

Management

Grant Harries, President

Contacts

View contacts for Colombia

Careers

Search and apply for vacancies in Colombia

Brand portfolio

Main brands

  • Aguila logo
  • Club Colombia logo
  • Poker logo
  • Águila Light,
  • Póker Ligera,
  • Costeña,
  • Costeñita,
  • Pilsen,
  • Pilsen Night,
  • Pony Malta,
  • Maltizz,
  • Club Colombia Roja,
  • Club Colombia Negra,
  • Redd’s,
  • Redd’s Dry,
  • Cola & Pola

View and download images which capture the unique aspects of this market by visiting our image library.

History

1889

Bavaria is founded in Bogotá.

1904

Pilsen is launched. This is the oldest brand that Bavaria still has in the market.

1913

Águila is launched in Barranquilla

1953

Pony Malta is launched

1962

Club Colombia is launched.

1981

Bavaria lists on the Colombian stock exchange

1989

Bavaria celebrates its 100th anniversary.

1993

Bavaria starts bottling water under the Brisa name.

2002

Bavaria buys UCP Backus & Johnston in PerĂº. Águila Light is launched.

2005

Bavaria becomes part of SABMiller.

2007

Bavaria is delisted from the Colombian stock exchange.

2008

In October, Cervecería del Valle, the most modern brewery in Latin America, is opened.

2013

Águila, Bavaria's showcase brand, celebrates its 100th anniversary.

Alcohol responsibility

non-alcoholic beer

We can all be parents

In Colombia, Bavaria promotes a zero-tolerance approach to selling alcohol to underage people through its We can all be parents campaign.

Read the alcohol responsibility case study

Sustainable development

Addresing water issues in Columbia

Partnerships to address water issues

To address water risk in Colombia, Bavaria works in close partnership with water experts and NGOs such as the Water Fund for Life and Sustainability, the German development agency, GIZ, and Corponor, the Regional Autonomous Corporation of Northeast Frontier, to protect river basins, natural parks and local watersheds.

Read the sustainable development case study

Sustainable development

Bottles of Aguila on a wall

Turning bottles into bricks and roads

To reduce the environmental impact of its packaging, Bavaria sells 85% of its beer in returnable bottles. However, in distant parts of Colombia such as the Amazon region, the high cost of transport means that many of these bottles never actually return.

Read the sustainable development case study