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Parental education

Ten Priorities. One Future.

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Helping parents talk with their children about not drinking.

Studies show that, when it comes to preventing underage drinking, parents make the biggest difference. That is why we are working with others around the world to help parents talk to their children about not drinking.

Supporting parents in the Canary Islands

In the Canary Islands, we’re helping parents of children aged between 6 and 13 to be good role models when it comes to drinking alcohol.

In ‘Los Padres Tienen la Plabra’ (‘It’s over to the Parents’), Petra Maria Pérez, Professor of Education at the University of Valencia, gives advice on how parents can talk to their children to discourage them from drinking alcohol.

The guide is distributed at educational centres and in collaboration with parents’ federations, including the National Catholic Federation of Family Parents and the Spanish Confederation of Associations of Parents of Pupils, with support from the Ministry of Agriculture.

Preventing underage drinking

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In the United States, where the legal drinking age is 21, MillerCoors have created ‘Respect 21’, a partnership wit the Responsible Retailing Forum and Dr Brad Krevor of Brandeis University and local distributors which gets retailers engaged in improving efforts not to sell alcohol to underage customers.

Retailers are given training materials to help them fill gaps in their current policies and practices. Mystery shoppers of legal age are then sent in to purchase alcohol. The mystery shoppers evaluate how well the staff did in asking for and validating their proof of age. They provide on-the-spot feedback, and a performance evaluation is sent the owner.

Read more about Preventing underage drinking