Thousands sign up as designated drivers
In Ecuador, studies have shown that one of the biggest problems relating to the irresponsible consumption of alcohol is drink driving. One of the cities with the highest statistical rates of drink driving is Cuenca. Here Cervecería Nacional have initiated their 'Nominated driver' campaign.
The campaign 'Nominated Driver' visits bars and discos of the city with a group of "Agents 005" who invite groups of friends to participate in this mission and designate a driver for the night. This driver is then identified with a bracelet and registered in the program.