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Training 600 retailers and traders

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In Botswana, Kgalagadi Breweries (Pty) Limited has launched a programme to promote responsible alcohol consumption. The programme aims to provide information to retailers and traders on their role in reducing alcohol abuse, to empower them to change behaviour in their establishments, to encourage responsible trading and interaction with consumers and to establish a clear view of what it means to be a responsible trader.

The programme focuses on topics such as drinking responsibly, not drinking when pregnant or underage and not drinking and driving It also promotes responsible communication and promotions. To date, 600 traders have completed the training.