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Man holding Cassava crops

Our priorities: Enterprise development

'Impala - from subsistence farming to cash crop'

Impala

Mozambique

In October 2011 in Mozambique, we launched the first-ever commercial-scale, cassava-based clear beer - Impala.

Cassava is a difficult crop to use on a commercial scale, because the root deteriorates quickly once it's been harvested. That said, it's also one of the most widely-grown crops in Africa. We therefore saw an opportunity to create a new market for subsistence farmers and help them to earn an income, often for the first time. We joined forces with DADTCO (Dutch Agricultural Development and Trading Company) and came up with an innovative solution - a mobile processing unit that we can send to cassava-growing regions to process the crop on the farm, ready for the brewery.

Through Impala we'll create additional income for over 1,500 smallholder farmers, helping them to raise their families' standard of living. In recognition of its contribution to agricultural and economic development in Mozambique, the government has introduced a new excise category for beer made from cassava. And because we're using a local crop, it costs less to produce than other clear beers and we can sell Impala at a lower price - 70% of the price of mainstream lager. This makes it affordable for consumers who might otherwise be drinking informal or illicit alcohol.

Grant Liversage - Managing Director, Cervejas de Moçambique.

Find out more in the film below which shows the production process of Impala and looks at some of SABMiller's other agricultural programmes across Africa.

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  • NameJoan C. Hubbard on 1 October 2012 at 19:08:00

    Wonderful video! I show it to students in my international management class and discuss the impact that SABMiller is having on Africa and its economy with this one innovation. Is there any way that I could get an empty can of Impala to pass around my classroom? Many of these students have never been out of the state and aren't exposed to these different products except in my class.

    Reply from Bianca Shevlin, Media Relations Manager: Sustainable Development, SABMiller plc
    on 2 October 2012 at 16:46:00

    Thank you for your feedback, we are delighted that you're sharing our enterprise development initiatives in Africa with your class. Unfortunately, sending an empty bottle of Impala from Mozambique to Texas is not as easy as it might seem! However we would be happy to email you some of the label artwork so that you could mock one up for your students. In the meantime, if you copy and paste this link in to your browser it will take you to another video explaining how we encourage enterprise development in our value chains: http://www.sabmiller.com/index.asp?PageID=120&mediaid=300&category=8&startrow=1&keyword=