Year of investment
Number of breweries
Number of bottling plants
Total size of beer market (hl 000)
Beer consumption per capita (litres)
Share of total beer market*
Share of total soft drinks market*
* Management estimate
Volume (hl 000)
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.
Current business profile
Southern Sudan Beverages Ltd (SSBL) commissioned its brewery in South Sudan in 2009 and invested US$37m to build the facility in Juba. A further investment of US$15m to increase capacity was announced in April 2011. Its pioneering land lease agreement ensures that the local community receives royalties from the development and benefits from the business' continued success. SSBL is one of the largest private sector contributors to the South Sudanese economy, paying excise tax at both national and state level.
Southern Sudan Beverages Ltd (SSBL) begins production of Southern Sudan's first locally produced beer, White Bull Lager having invested US$37m to build the facility in Juba.
SABMiller wins nearly US$1 million funding from the Africa Enterprise Challenge Fund (AECF) to introduce a local sourcing model for cassava, bringing direct and significant long-term market opportunities for around 2,000 smallholder farmers in Sudan.
SSBL announces an additional US$15 million to increase production capacity and build on the strong performance of its local brand portfolio.