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Case studies

Ten Priorities. One Future.

Local action

Our approach to sustainable development is to set out an overall framework but to give our operations the flexibility to implement programmes that best meet their local circumstances.

View the case studies below to see how we implement our 10 sustainable priorities locally.

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Romania: Ursus Breweries launches its first sustainable
development report in Romania

European CSR Award 2013 logo

Ursus Breweries in Romania has launched its first sustainable development report to inform stakeholders about its sustainable development progress and initiatives held between 2010 and 2012.

To launch the report, the company teamed up with BIZ Magazine for its annual sustainable development seminar, during which it discussed sustainable development programmes and its progress and future plans with external partners and organisations including community leaders, students, media and local entrepreneurs. Ursus Breweries invited four beneficiaries to talk about the impact of the programmes in which they were involved. All offered strong testimonials as to how Ursus Breweries had made a difference to them and their communities.

Read more about Ursus Breweries launches its first sustainable development report in Romania

Czech Republic: European CSR Award 2013

European CSR Award 2013 logo

Plzeňský Prazdroj, a.s. in the Czech Republic has received the 2013 European CSR Award for its work promoting responsible alcohol consumption. The independent jury comprising experts from NGOs, government and business was impressed by the company's innovative work – run in partnership with NGO, SANANIM – to help prevent irresponsible alcohol consumption at music festivals.

This award is further public recognition of the leading role of Plzeňský Prazdroj, a.s. in sustainable development. In 2012 it also won the titles of National CSR Champion in the European Business Awards, and employer of the year.

Peru: Awards for sustainable development

A man planting a tree

Backus y Johnston has won three prizes – in the ninth edition of Premio Perú 2021 – two for its programme, Súmate, sólo +18 (only +18), and one for Ecoparque vive responsible (Ecopark Live Responsibly). These prizes aim to promote socially responsible behaviour among companies and to recognise those that show outstanding commitment to the development of Peru.

Súmate, sólo +18 is intended to combat the sale and consumption of alcohol among underage people. The campaign won first prize for its work with stakeholders and second prize for its work with consumers.

Ecoparque vive responsable seeks to improve the environment in Pucalpa through the restoration of environmental balance, the recuperation of the Amazonia forest and the conservation of endangered flora and fauna.

Poland: The responsible business industry leader

Three people holding the responsible business industry leader award

In Poland, Kompania Piwowarska has been named Responsible Business Industry Leader as the highest-placed consumer goods company in the Ranking of Responsible Companies published by the Gazeta Prawna Daily in partnership with the Responsible Business Forum and Kozminski University. The company also claimed second place in the overall ranking.

The award took into account five areas of performance – responsible leadership, dialogue with stakeholders, community involvement, responsible management and social innovation. This ranking is the only comprehensive list to assess the largest companies in Poland on the quality of their management of corporate social responsibility and covers more than 150 companies operating in Poland.