Minimising the environmental footprint at festivals
Grolsch is a popular choice of beer at music festivals in the Netherlands. Previously, the beer was distributed at all festivals in hard plastic cups. Not only did these create large quantities of waste, but were also a hazard when left on the floor.
Working in partnership with the events management firm Loc 7000 and cup manufacturer Huhtamaki, new bioplastic cups were developed which do not need to be sent to landfill. When collected, the cups are processed and are then able to be recycled into a variety of products including new cups which are of the same quality as the originals.