Inclusive growth across our value chain

Beer is a local product – typically brewed, sold and consumed in the same community. As a major brewer, we therefore play a key role in the economic development of our local communities. By delivering high quality products that consumers enjoy, our businesses create jobs, pay taxes, develop local skills, encourage enterprise and demonstrate that business growth and sustainable development can be mutually reinforcing rather than in conflict. 

Farming Better Futures

In Africa, India and Latin America, our Farming Better Futures programme is generating inclusive growth by encouraging the local sourcing of agricultural raw materials from smallholder and commercial farmers. Indeed, in Africa we aim, over the next two years, to increase our local sourcing of raw materials to 50% of our total requirement.

Encouraging entrepreneurship

Beyond our breweries, the distribution and sale of our products support thousands more livelihoods.

In Europe, a recent study (PDF 3.92Mb) by Ernst & Young found that a total of 202,000 jobs can be attributed to the production and sale of our beers – including over 98,000 in the hospitality sector alone. For each person employed by SABMiller in Europe, 17 jobs are generated outside the brewing industry.

This year, we have invested US$ 4.7 million in programmes to support entrepreneurs around the world, awarding grants to over 100 businesses and providing training to more than 1,000 entrepreneurs. 

For example, in Colombia, Peru, and other parts of Latin America, we provide access to credit for shopkeepers to help strengthen their business and increase their revenues, so improving their quality of life and that of their families.

Find out how we are encouraging entrepreneurship in Colombia where we brew Poker.