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Ten Priorities. One Future

Rochees water replenishment project

A dam holding back a small lake

At its Rochees brewery in the water-stressed Alwar district in Rajasthan, SABMiller India has embarked on a natural recharge project to protect the water supply for the brewery and local farmers.

The initiative is currently the largest in the region. When complete, it’s expected to recharge 300 million litres of water a year – the same amount extracted each year by the brewery – spread over a catchment area of about 120 hectares. The project involves the construction of three dams in a wasteland area to facilitate natural recharge and replenishment of water aquifers using the natural terrain and geology to trap water.

The project aims to demonstrate how low-cost technology can promote and enable natural recharge. Traditional water recharge using artificial means (such as drilling ‘recharge shafts’) can be prohibitively expensive, particularly in developing countries. Introduction of this technology is supported by working with local communities to demonstrate better water efficiency techniques, particularly for agricultural use.

The project is being conducted in collaboration with the Confederation of Indian Industry and the Advanced Center for Water Resources Development and Management.

SABMiller India's partnership with smallholder farmers 00:02:09

SABMiller India's Corporate Affairs Director Sundeep Kumar discusses their 'win win' partnership with smallholder barley farmers in Rajasthan


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Refreshing community water supplies

A group of men sit on top of a water harvesting structure

In the state of Orissa, SABMiller India has supported the construction of five water harvesting structures. These structures have helped to improve the water availability in the region, especially for agriculture which is the primary livelihood.

Between the five projects, it is estimated that 10,000 farmers of 1,500 families in 23 villages have benefited. In addition, the structures will assist the regeneration and rejuvenation of the degraded forest resources of the area. The structures have been constructed with the participation of local people and will are managed and maintained by the community.

Project Humsafar - 'Let's join hands to fight HIV'

A group of men at a presentation ceremony

SABMiller India, in partnership with Humana People to People India and Rajasthan State AIDS Control Society (RSACS), recently launched a programme to raise awareness of HIV/Aids among more than 300 truckers.

To communicate with this potentially vulnerable group, Project Humsafar used street plays and films alongside more traditional activities such as group discussions and counselling.

As a result of this successful campaign, RSACS and the National Aids Control Organisation (NACO) acknowledged the company’s commitment by presenting a condom vending machine at its Rochees brewery in Neemrana.

The second phase of the campaign will focus on highway restaurants or dhabas near the breweries. There are also plans to extend the programme to high-prevalence areas such as Pondicherry and Bangalore.