The responsible choice – non-alcoholic beer
SABMiller produces a number of non-alcoholic beer brands around the world. In the Czech Republic, non-alcoholic beer accounts for approximately 3% of the beer market. Plzeňský Prazdroj's Birell was established 20 years ago and in November 2012, was voted the non-alcoholic beer of the year by the Association of the Friends of Beer.
As well as the original Birell, Plzeňský Prazdroj produces a range of variants which include Birell Light, Birell Semi-Dark with hints of caramel, Birell Lime & Raspberry and Birell Lemon & Pomegranate. With these, the Company is able to satisfy the increasing demand from adult consumers who prefer a non-alcoholic beer and to provide an alternative for occasions when alcohol cannot be consumed.