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SABMiller - Senior Appointments

17 July 2006

Ref: 29/2006

SABMiller plc announced today that Norman Adami, currently President and CEO of Miller Brewing Company, has been promoted to the position of President and CEO of SABMiller Americas, effective 1 August 2006.

In his new role, Adami will assume overall strategic responsibility for SABMiller’s existing businesses in North, Central and South America.  These businesses are expected to account for almost 40% of group volumes and 50% of sales revenues this fiscal year, and Adami’s mandate is to ensure the appropriate strategies are in place to deliver sustainable, long-term growth.

Tom Long, currently Chief Marketing Officer of Miller, has been appointed as President and Chief Executive Officer of Miller, reporting to Adami. Long will also join the SABMiller plc Executive Committee, effective 1 August 2006.   The announcement of a Chief Marketing Officer and additional appointments at Miller will be made later today from Milwaukee.  

Barry Smith, President of SABMiller South America remains a member of the SABMiller plc Executive Committee and will report to Adami in his new capacity. Trent Odgers, Managing Director of SABMiller Central America continues to report to Adami.

Gary Whitlie, the Managing Director of Miller Brands (UK) Limited, the subsidiary managing the Company’s International Brands in the UK market, currently reporting to Adami, will now report to Alan Clark, Managing Director of Europe.
Commenting on the new appointments Graham Mackay Chief Executive said:   “I am confident that these changes further enhance our management capacity in Miller, the Americas and the Group as a whole.”


Note to editors:

About Norman Adami

Norman Adami was appointed president and chief executive officer of the Miller Brewing Company in February 2003. Adami has spent virtually his entire career in the beer industry. Adami joined SAB Ltd. in South Africa in 1979, and was quickly promoted to a number of increasingly senior positions before ultimately being appointed managing director in 1994.  In 1995, he was appointed to the board of SAB plc and appointed chairman of South African Breweries Ltd. in 2000. During the nine years he led SAB Ltd, Adami was credited with growing the company’s market share in South Africa to unprecedented heights.  In addition to serving as a member of the SABMiller plc executive committee, Adami also serves on many corporate boards, including those of several SAB subsidiaries.  He is also a board member of the SA Foundation.  Adami holds a master’s degree in business administration from the University of Witwatersrand and an honours degree in business from the University of Cape Town.

About Tom Long

Tom Long was appointed chief marketing officer of Miller Brewing Company in July 2005.  During his career, Long has held senior positions in beverage sales, marketing and general management, working in more than 60 countries. He came to Miller from The Coca-Cola Company, where he most recently served as president of Coca-Cola Northwest Europe Division, Coca-Cola’s largest division in Europe and the third largest in the Coca-Cola system worldwide. Prior to that, he served as president of Coca-Cola Great Britain & Ireland. Long joined The Coca-Cola Company in 1988 and held a variety of management positions during his tenure including: vice president – 7-Eleven Account Team Worldwide; vice president – Wal*Mart Global Account, vice president of National Sales; vice president and director – Presearch, Research and Trends; and vice president and director – Global Strategic Marketing. Prior to graduate school, Long worked at Gulf & Western, McCann Erickson and Goldman Sachs. Long holds a master’s degree from Harvard University Graduate School of Business Administration and a bachelor’s degree from the University of North Carolina - Chapel Hill.


SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2006, the group reported US$15,307 million in revenues and profit before tax of US$2,453 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement is available on

High resolution images of Norman Adami and Tom Long are available for the media to view and download free of charge from:


SABMiller plc  
Tel: +44 20 7659 0100

Sue Clark 
Director of Corporate Affairs 
Tel: +44 20 7659 0184

Gary Leibowitz 
Senior Vice President Investor Relations 
Tel: +44 20 7659 0119

Nigel Fairbrass 
Head of Media Relations 
Tel: +44 7799 894265

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.

This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the ast, or on the yield on such securities, should not be relied upon as a guide to future performance.

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