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SABMiller introduces Barena to Peru

11 October 2006

SABMiller plc, one of the world’s leading brewers, announces that its Peruvian subsidiary, Backus and Johnston , will invest approximately US$4 million in the introduction of the group’s Barena beer brand into Peru.

Barena, which is a smooth and refreshing 4.6% abv. lager, is designed to appeal to moments of ‘spontaneity’ and is marketed under the tagline “¡No la piensas tanto!” (“Don´t think about it too much!”).  The labelling, which is clean and highly contemporary, will appeal to a new generation of Peruvian beverage alcohol consumers.  Barena will initially be available in Lima, but it will be rolled out nationally after its launch. The brand will be sold at a 10% premium to the Backus and Johnson brand Cristal, Peru’s most popular and best selling lager.

Robert Priday, president of Backus, commented:

“Barena will challenge the perception of the beer category in Peru by appealing to new consumer drinking occasions that have traditionally been the preserve of other alcohol categories.  This is our first major innovation since acquiring the business last year and is part of SABMiller’s wider regional strategy to improve the image of the beer category in its South American markets.”

The technical upgrades required for the Barena launch is part of a US$102 million investment program announced by Backus and Johnston for the next 8 months. The programme also includes an increase in production capacity in the brewery plants in Lima and Ate.

Ends

Notes to editors:

SABMiller
SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2006, the group reported US$15,307 million in revenues and profit before tax of US$2,453 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement can be found on www.sabmiller.com

High resolution brand images are available for the media to view and download free of charge from www.vismedia.co.uk.

Enquiries:  
  
SABMiller plc  
Tel: +44 20 7659 0100
  
Sue Clark 
Director of Corporate Affairs 
Tel: +44 20 7659 0184
  
Gary Leibowitz 
Vice President, Investor Relations 
Tel: +44 20 7659 0174
  
James Crampton 
Media Relations Manager 
Tel: +44 7795 208158
 
Backus and Johnston 
Fernando Hilbck
Tel: + 51 1 411 2100 - Lima

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.
This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.
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