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Dorada Supports the Carnival Fever with a New Campaign Carried out by Artists from Canarias

4 February 2014

For the second year in a row, the brand of Compañía Cervecera will write a song for the “carnestolendas” party and it will launch a limited edition of bottles and cans

- With the slogan ‘De Carnaval, aquí sabemos’ , (Here we know about the carnival) the campaign will feature Doctor Purpurino, who will diagnose the common symptoms of the carnival spirit

- For the first time, the new aluminium bottles will use thermochromatic ink to indicate the best consumption temperature

Santa Cruz de Tenerife, January 31st, 2014 - Dorada, official sponsor of the Santa Cruz de Tenerife Carnival, will collaborate again for the most popular and international holiday in Canarias with the launching of an original campaign featuring Doctor Purpurino.

With the slogan De Carnaval, aquí sabemos, Dorada has developed a campaign carried out exclusively by artists from Canarias featuring Doctor Purpurino, who will be in charge of diagnosing the symptoms of the carnival spirit, which possesses the people from Canarias, and he will also offer a cure based on the amusement and the enjoyment of the party.

In this case, the comedians López, Víctor Hubara and Carlos Pedrós, the theatrical quarter Abubukaka, Alejandro Rod, Oliver Escobar and Adrián Rosales, among others, have joined Dorada. They will also be joined by local musicians who will write a song for the carnival. Also, the agency and the production company are local.

Like in previous years, Dorada will join the Carnival with the launching next week of a limited edition of 224,000 aluminium bottles and 607,000 cans decorated with designs inspired by the Carnival. These designs will represent the symptoms diagnosed by Doctor Purpurino, like Compulsive Friendship, Contagious Laughs and Infectious Dancing. With this last design, Dorada  gives a nod to the Indianos de La Palma, as in previous editions.

The new designs incorporate important innovations, like the use of thermochromatic ink in the aluminium bottles, allowing the customer to know the best temperature for consumption.

This is the first time Compañía Cervecera de Canarias has included thermochromatic ink in its aluminium bottles, an innovative element previously introduced in bottles of other brands manufactured by the company.

On the other hand, this year the cans will have the three designs portrayed in the aluminium bottles.

Other events

To celebrate the launching of the new bottles and cans, Dorada is planning to carry out a contest via mobile phone that can be accessed through the QR codes of the Dorada containers.

The aforementioned contest, which will end on February 27th, will give the public the possibility of unlocking the symptoms gathered in the Dorada mobile microsite and also access direct prizes like a drawing for a trip to the Los Indianos Carnival.

Dorada will also be present in the celebrations of the Day Carnival in Santa Cruz de Tenerife and the Los Indianos Carnival in Santa Cruz de La Palma with different events.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias: it boosts the creation of 7,000 jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, that is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members in the Board of Directors.

Compañía Cervecera produces its own brand of beer Dorada and Tropical, and under licence Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Smithwick’s. Also, it has other beverages such as natural drinks Appletiser, the energetic drink Red Bull and Kopparberg cider.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 31st of January 2014.

 

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