Radegast succeeded in prestigious competition in Germany (Translation)
27 September 2013
Nošovice, September 25, 2013 – Competing with beers from all around the world, Radegast Premium Light lager has succeeded in the prestigious 10th annual competition European Beer Star in Germany. It won a silver medal in the category of pilsner style beers. European Beer Star is a tasting competition with a jury comprised of experts from 25 countries. A total of 1512 beers from more than 40 countries took part in the competition. The competition is organised by the Association for Small and Independent breweries of Germany and The Association of Private Breweries of Bavaria and Germany.
European Beer Star is a tasting competition where the judges evaluate the richness of taste and craftsmanship of individual beers. “This competition is one of the most prestigious competitions in Europe, and it pleases me even more than usual that the notable bitterness and full taste of Radegast reaped success with the judges. The outstanding placement in the competition is yet further proof of the excellence that our beer offers to our consumers,” said Ivo Kaňák, manager of Radegast brewery.
Radegast is traditionally successful in Czech as well as in international competitions. Last year, it was awarded medals in the Czech Beer and Golden Cup Pivex competitions. The beer also earned medals in competitions in Australia and Belgium.
Results of European Beer Star in category Bohemian-Style Pilsner:
Gold medal: Boston Lager (USA)
Silver medal: Radegast Premium
Bronze medal: Gulpener Chateau Neubourg Pilsner (Netherlands)
Notes for editors:
- Radegast beer brewery, one of the most modern beer breweries in Czech Republic produces beer since 1970.
- Radegast brewery is a member of the biggest Czech beer brewing company Plzeňský Prazdroj, Inc. Since 1999.With its total sale of nearly 10 million of hectoliters during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
- Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as premium local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).
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This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [25/09/2013].