Dorada will walk around the Carnival with the Tasca Chonda (Translation)
17 February 2012
Santa Cruz de Tenerife, February 16th, 2012.- Dorada, a brand of Compañía Cervecera de Canarias, has started a promotional initiative through an original costume, the Tasca Chonda, in which people will be invited to enjoy the particular menu of this funny establishment.
The creator of this initiative, Darío López, manager of Palante Producciones, will walk around the city centre streets asking people about their plans for the Carnival and promoting responsible drinking.
During these days before the celebration, the Tasca Chonda is warming up with a route around the streets of Santa Cruz de Tenerife and it is planned to do it again on Sunday in the busiest areas, coinciding with the day Carnival. In this case, Tasca Chonda will invite the people to participate in a selection of waiters, where waiters have to make sure of their humour and abilities when serving a Dorada.
About Cervecera de Canarias
Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias: it boosts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, that is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members in the Board of Directors. Compañía Cervecera produces its own brand of beers Dorada y Tropical, and under licence Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Also, it has other beverages such as natural drinks Appletiser and the energetic Red Bull.
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [16/02/2012].