Backus wins the Anda Award for Best Advertising Company (Translation)
27 April 2011
Lima, April 18, 2011 - Amidst an elegant gala dinner, the National Association of Advertisers gave Backus the ANDA Award for "Best Advertising Company" for the successful launching of its "Pilsen Callao traditional green bottle" campaign.
The main criteria evaluated by the technical contest jury were: new market development, product launching, development of innovative tools in business management and improvement in the services and products offered to the consumer.
The success of this important launch generated a positive impact in the Lima and Callao brewing market. This was demonstrated through the traditional brand's participation growth, which went from 11.7% to 15.6% in only five months.
When receiving the award, Javier Fernandez, Pilsen Callao Brand Director, emphasised, "This campaign seeks to satisfy our more loyal consumers, who have asked for the return of the bottle with the greatest brewing tradition." Thus, the brand returns to its origins, resurrects Pilsen Callao's golden age and demonstrates its commitment since 1863 to maintaining its authentic flavour.
With this award, Backus continues consolidating its position in the market as a leading and innovative company, while its brand with the greatest brewing tradition, Pilsen Callao, consolidates its growth at the national level with a market participation that exceeds 32%.
For more information, please contact:
Comunicaciones Externas Backus
Llorente y Cuenca
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [18/04/2011].