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Pilsner Fest will promote new music talent (Translation)

5 April 2011

Plzeň, April 4, 2011 - This year, the music festival Pilsner Fest is promoting new, or better yet, less well-known musical talents, primarily of the Plzeň region, and will provide them with the opportunity to experience the renowned cultural event from a different perspective. The most talented participants of the PRAZDROJ TALENTŮ (fountainhead of talent) competition will get the opportunity to perform next to their musical icons or with their own bands.  The competition will have two categories: "singer" and "band." Those who are interested in participating and are 18 years of age or older may submit their applications together with an audio/video recording of a public performance of theirs to http://www.pilsnerfest.cz/until the end of May.

Band or singer applications submitted between 4.1 and 5.31.2011 will be judged by the professional judges lead by Pavel Anděl in the first round. The most successful of them will be sent to a public voting round. In addition, all performers will receive free beer. The submissions will be available for viewing/listening at the Pilsner Fest website.

Voting in the "SINGER" category
Fans will be able to submit their votes from 7.1 to 8.13.2011 via the Pilsner Fest website. The five most successful singers will get their spot on the stages of the festival, where they will have the chance to perform a hit number of their repertoire together with their favourite band.

Voting in the "BAND" category
Twelve bands will proceed to the next round based on the decision of the professional panel of judges. Those bands will become opening acts at the concerts of the traditional Summer in Prazdroj festival, where they will compete among themselves in duels. The most popular bands will be selected by votes cast by ballot during the Summer in Prazdroj festival and the whole following day on the website of the Pilsner Fest festival. The six favorites of the duels will proceed to the next voting round, taking place from 8.12 to 8.26 on the Pilsner Fest website. SMS text messaging voting will happen on 8.27. Those six bands will have a chance to perform on the Bulvár stage during this year's festival. The final winner will receive free beer for a year and a professional engagement for participation on one of the main stages of Pilsner Fest 2012.

The series of concerts of the Summer in Prazdroj festival take place in the courtyard of the Plzeň brewery. This year's festival will start on June 30, and concerts will take place every Thursday until August 25. Entrance is free and each concert starts at 7:00pm.

The music competition isn't the only opportunity to display one's musical talent during the Pilsner Fest, the biggest cultural event of its kind in western Bohemia. Just as last year, visitors may expect much excitement and many surprises, which will be presented progressively.

Last year's event produced several records, so Pilsner Fest 2011 will face a great challenge in trying to beat them. Last year, 50,000 people visited the festival. The combination of both Plzeň brands, Pilsner Urquell and Gambrinus proved to be a very good decision, because their consumption reached a record 768 hectolitres of beer, which is 150,000 beers. 5,331 Plzeň beer lovers toasted at the same time during the collective toast.

For more information:
Jiří Mareček, Plzeňský Prazdroj, phone: 724 617 219
Pavel Novák, AMI Communications, phone: 234 124 112, 724 012 604

Notes for publishers:
- Plzeňský Prazdroj Inc. and the town of Plzeň are natural partners in a marketing cooperation in tourism. Based on the Declaration of Cooperation, Plzeňský Prazdroj Inc. supports many Plzeň cultural events and the town of Plzeň is a traditional partner in the Pilsner Fest.
- With total sales of nearly 9.9 million hectolitres of beer during the calendar year of 2010 (including franchise production abroad), and with export activities in more than 50 countries  around the world, Plzeňský Prazdroj brewery is the premier beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj, Inc. is a member of SABMiller plc. Company. Pilsner Urquell is a flagship brand in the SABMiller portfolio.
- SABMiller plc. is one of the world's biggest beer-producing companies, with beer brewing activities in more than 60 countries across six continents. SABMiller's group of brands includes important international brands such as Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, and nearly 200 successful regional and national brands.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on http://sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
 
Note, the news release was first published in its local market on [04/04/2011].

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