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With Club Colombia, Camilo Villegas will try to achieve an “Impossible Hole” at Plaza de Toros La Santamaría (Translation)

6 October 2010

Bogotá, October 4th, 2010. Club Colombia, the leading premium brand on the market, brings back Colombian Camilo Villegas to achieve what no other golfer has ever done in the history of this sport in the country: conquering the "Impossible Hole," a one-of-a-kind exhibition from the heliport of one of the highest buildings of Centro Internacional de Bogotá, where Villegas will try a "hole-in-one" on a green located right in the middle of Plaza de Toros La Santamaría (Bogota's bullring).

Next Thursday, October 7th, at 5:30 p.m., the top Colombian golfer will be on the 25th floor of one of the highest corporate buildings in Bogota, 45 meters high, where he will make ten attempts to the Plaza de Toros La Santamaría arena, at an approximate distance of 125 yards. Based on experts, and taking into account the weather conditions, time and distance where this event will take place, Camilo would use a pitching club.

From the heights, under strict security measures, and with a marvelous light effect show, Camilo will dazzle with his talent all the passers-by, who at the end of the day will be around the Centro Internacional. However, a select group of 2500 Club Colombia consumers may witness this show from inside the Plaza de Toros, where Villegas will attend afterwards, to play with some in a three-hole field with its respective greens. Participants will not only get close up with our national star, but they will also compete for the fabulous prizes that Club Colombia will offer.

Golf lovers and Camilo Villegas' followers may obtain tickets to gain access to the Plaza de Toros by acquiring combos that include Club Colombia at Hamburguesas El Corral in Bogotá, by buying 12-packs of Club Colombia in the main supermarkets in the capital city, or by participating in the summons made by the brand through radio programs and its social networks like Facebook and Twitter.

Camilo Villegas summarized his expectations with this show: "I have never tried a swing like this. Considering the winds in Bogotá and the height where it will take place, I have to focus, as this is not an easy shot. I hope amateurs enjoy this exhibition, as much as I will."

Fernando Jaramillo, Vice President of Corporate Affairs of Bavaria also mentioned: "After the outstanding success of the recent Davis Cup held at Plaza de Toros La Santamaría, we wanted to use this mythic site for an alternative purpose. This Club Colombia and Camilo Villegas show is just a mere sample that indicates that golf may be enjoyed by anyone, and that it can provide you with experiences that you'd never thought of before".

Bavaria S. A. is the largest beverage company of Colombia. Its brands Águila, Águila Light, Club Colombia, Cola & Pola, Costeña, Costeñita, Miller Genuine Draft, Peroni, Pilsen, Póker, Póker Ligera, Redd's and Pony Malta are leaders in their respective beverage categories in Colombia.

For additional information please contact:
Juan David Lee Aguirre •
Phone +57-1-638 9290 • Bogotá, D.C.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 04/10/2010.

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