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More than $3.400 million pesos were provided by Bavaria to Colombian entrepreneurs (Translation)

31 August 2010

In the Destapa Futuro entrepreneurship reality

- Nearly $6.000 million are invested each year by Bavaria in its entrepreneurship program.
- With Destapa Futuro, Bavaria has supported the creation and development of 226 companies in Colombia, with high growth potential, generating 662 direct jobs.

Bogotá, August 26th, 2010. Last night, Bavaria, the leading beverage company in Colombia, provided awards to the top entrepreneurs in its social investment program - Destapa Futuro - which gave more than COP1.5 bn to those projects that demonstrated self-sustainability, the ability to achieve exemplary business development and to contribute to job generation. In total, the program provided COP3.4 bn, including the first seed capital disbursed last December; funds that will be used to acquire productive assets, such as machinery, equipment, technology, among other things.

The event was broadcast last night within the framework of the last Destapa Futuro reality show chapter produced by CM&, presented at Canal Uno on national TV since last June 28th, Monday through Friday at 8.30 p. m., before "Pregunta Yamid," and which was hosted by renowned presenter Viena Ruiz. This one of a kind, novel contest gave away the largest prize ever in Colombian TV, which amounted to COP3.4 bn.

"This modality seeks to create awareness among the audience of the importance of competitiveness for corporate development, and the need to go beyond local economic circumstances, in addition to positioning innovation in the agenda", indicated Fernando Jaramillo, Vice-president of Corporate Affairs of Bavaria.

This initiative is an integral part of the social responsibility strategy of Bavaria, which is aimed at supporting entrepreneurship, and that is promoted in Colombia through the Destapa Futuro program of Fundación Bavaria since 2006, the purpose of which has been to promote the consolidation of new and innovative companies in the country.

Karl Lippert, President of Bavaria, said: "The first and most important aspect is that Colombia is a very enterprise-focused society. This is a place where there is no need to explain the need to create a business. In fact, based on the classification of the Global Entrepreneurship Monitor, Colombia is among the top three countries worldwide for its entrepreneurial vocation. Today I'm glad to say that our collective movement to build an entrepreneurship ecosystem for Colombian entrepreneurs has been made a reality. And this ecosystem is where the ten new businesses that we announced last night will find a place to grow and capture new markets while generating new jobs".

The jury of Destapa Futuro was comprised of Eulalia Arboleda - former president of Banco Caja Social BCSC and current member of the board of directors of Fundación Bavaria -, Rudolf Hommes, former Ministry of Finance and current member of the board of directors of Bavaria and Samuel Azout, former president of Carulla and former member of the board of directors of Bavaria.

The following is the list of winners:

Name: Esteban Marín
City: Copacabana (Ant.)
Description: Bio-technology solutions for public company water treatment (water)
Prize: $250.000.000

Name: Sergio Marín
City: Medellín
Description: Development of technology solutions
Prize: $217.000.000

Name: Natalia Montoya
City: Medellín
Description: Design of fragrances for scent brands
Prize: $210.000.000

Name: Alejandro Gutiérrez
City: Manizales
Description: System to exercise citizen control over public works
Prize: $156.000.000

Name: Camilo Riveros
City: Villavicencio
Description: Platform to diagnose arrhythmias through telemedicine
Prize: $120.000.000

Name: Mauricio Arango Mejía
City: Cali
Description: Virtual environments and interactive platforms applied to advertising
Prize: $120.000.000

Name: Diego Chaverra
City: Cartagena
Description: Production of second generation biodiesel
Prize: $119.000.000

Name: Yann Hay
City: Bogotá
Description: Manufacture of natural products
Prize: $94.000.000

Name: Ruth Vizcaíno
City: San Andrés
Description: Preparation of fish and sea food-based sausages
Prize: $90.000.000

Name: Julián Olarte
City: Soacha (Cund.)
Description: Virtual assistants for customer attention and support
Prize: $74.000.000

Name: Andrés Fernando Andrade
City: Bucaramanga
Description: Engineering aimed at fun (playgrounds)
Prize: $70.000.000

Andrés Fernando Andrade, a winner from Bucaramanga, was selected by the audience through the web page of the Bavaria Entrepreneurs' Network, with 5.211 votes.

For the summons to the fifth cycle of Destapa Futuro 2010-2011, which begins today and ends next September 10th, all high potential entrepreneurs may participate by registering through

Bavaria S. A. is the largest beverage company in Colombia. Its brands Águila, Águila Light, Club Colombia, Cola & Pola, Costeña, Costeñita, MGD, Peroni, Pilsen, Póker, Póker Ligera, Redd's and Pony Malta are leaders in their respective beverage categories in Colombia.

For additional information please contact:
Juan David Lee Aguirre •
Phone +57-1-638 9290 • Bogotá, D.C.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on 26/08/2010.

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