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Doug Brodman opens the first Gambrinus Image Restaurant in Jihlava (Translation)

19 August 2010

Jihlava, August 18. 2010 - Gambrinus Image, a unique restaurant, just celebrated its grand opening in Březinova , one of the biggest neighborhoods in Jihlava. It is a unique restaurant concept, which offers various ambiances. The restaurant offers something for everyone, from women who want to meet with their friends, to couples looking for a good meal, to friends who want to have a beer and serve it themselves. Today, General Director of Plzešký Prazdroj, Doug Brodman, together with the owner, Jan Nováček, poured the first Gambrinus.

A special restaurant, Gambrinus Image Restaurant was opened in the Březinova neighborhood. "Women will be pleased by its café-like ambiance, it's a place where they can chat with their friends," said Jan Nováček, owner of the Gambrinus Image Restaurant. "Nearby, you'll find a stylish restaurant offering grill specialties, which has a grill right in the middle of the actual restaurant. Preparation of meat is recorded by a camera and can be watched by customers on LCD TVs located by each table. Those who head out for a beer with their friends will probably go to the pub section, where everybody serves his/her own beer, "

"I like the Gambrinus Image Restaurant concept," said Martin Hebnar, Head of the Prazdroj Business Distribution Center in Jihlava. "I hope that it will be a sought out place and a favorite place to hang out in Jihlava. Plzeňský Prazdroj supplied the restaurant with the tank technology, so customers can look forward to excellent quality Gambrinus from tanks, "

Since smoking is allowed on the premises, the investor installed high quality air systems with a recuperation unit, which ensures pleasant, smoke-free air throughout the whole restaurant.

Besides beer, which plays the biggest role in the self-service section, the owner is also focusing on high quality food. For the Gambrinus Image Restaurant in Jihlava and its grill, on which the whole menu is based, the owner was able to find a chef with ten years of experience working at a Brazilian chain of restaurants specializing in steaks. Those from Jihlava, who like good food, have a lot to look forward to.

Contact:
Jiří Mareček, Plzeňský Prazdroj, Ph.no. 257 287 209, 724 617 219

Notes to editors:

- With total sales of 10.5 million hectoliters in the 2009 calendar year (including licensed production abroad) and with exports to more than 50 countries, Plzeňský Prazdroj is the biggest producer of beer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj, a. s., is a member of the SABMiller PLC Pilsner Urquell global group; it is an international flagship of SABMiller brands.
- SABMiller PLC is one of the biggest beer companies in the world, with activities and distribution in more than 60 countries on six continents. SABMiller includes important international brands such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, and close to 200 successful regional and national brands.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 18/08/2010.

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