SABMiller talks to women about alcohol
20 April 2010
Does alcohol make you fat? Does it ruin your skin? Will rinsing your hair in beer make it shinier? There are many myths and questions concerning the impact of drinking on women's health.
As part of its ‘Open the Facts' campaign, SABMiller is encouraging women to make informed choices about drinking. SABMiller's award winning website, TalkingAlcohol.com, talks frankly about women and alcohol, and provides information on serious topics such as alcohol and cancer, to handy advice for a safe night out. TalkingAlcohol.com also dispels myths related to alcohol, beauty and diet, and helps mothers decide how to discuss alcohol with their children.
Kristin Wolfe, Head of Alcohol Policy said, "Whilst the majority of the risks and benefits of alcohol consumption relate to women and men alike, women's bodies react to alcohol differently than men's. It is important that women have access to information on alcohol that addresses their needs."
"Our ‘Open the Facts' campaign, hosted on TalkingAlcohol.com, responds to what women want by providing straight-talking information on how alcohol affects their bodies. The new section on alcohol and women is complemented by an interview with Dr Neugut, Professor of Columbia University who talks about links between alcohol and cancer, including breast cancer."
About Dr Neugat
Alfred I. Neugut is Member of American Association for Cancer Research; American Society of Clinical Oncology; and American Society of Preventive Oncology.
He is Professor of Cancer Research in Medicine at Columbia University College of Physicians & Surgeons, New York, N.Y.
The website was launched in July 2008 and is available in English, Spanish, Czech, Russian, Polish, Italian and Hungarian.
About SABMiller plc
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest bottlers of Coca-Cola products in the world.
Kristin Wolfe, Head of Alcohol Policy
Tel: +44 1483 264000
James Rossiter/Fiona Mulcahy
Brunswick for SABMiller
Tel: +44 20 7404 5959