SABMiller logo


Peroni invites Canarians to live an Italian experience (Translation)

20 January 2010

As part of their "Vive Peroni" promotion

- Over 1.500 Canarians have participated in the promotion that has taken place between October and December 2009

- Peroni Nastro Azzurro is the number one Italian premium beer in the world.

Santa Cruz de Tenerife, January 18, 2010.- Peroni Nastro Azurro, the Italian beer distributed by Compañía Cervecera de Canarias, has given one of its consumers the following prize: a shopping day at the best fashion and design stores, aesthetics centers and Canarian restaurants valued in 3,000 Euros and the assistance of an image and style advisor.

Guadalupe Manteiga Martínez is a regular Peroni consumer who has had her loyalty awarded with a unique experience offered by the Italian brand. On November, she participated in the "Vive Peroni" promotion through a coupon response which was awarded with 3,000 Euros. She will get to spend the money in a day at the most exclusive Canarian stores alongside Olivia Spiteri, a recognized style and image advisor and head of wardrobe in various BBC series.

Guadalupe's day began with an energy breakfast at Macusamba, followed by a relaxing Thai Cocoon facial and body massage at the Thai Room Spa. Then, she underwent a look transformation at the hand of Franko, one of the best professionals in the Canary Islands. After lunch, she and her companion were driven to Tenerife golden mile fashion stores.

Through the "Vive Peroni" campaign, Compañía Cervecera de Canarias aims to pass on to its consumers the style and glamour of the most popular italian beer in the world.

About Peroni Nastro Azzurro

- Peroni Nastro Azzurro is the number one Italian premium beer in the world.
- Birra Peroni began manufacturing in 1846 and Peroni Nastro Azzurro was created in Italy in the 60's.
- Peroni Nastro Azzurro is a Golden beer with a distinctive and refreshing taste. It is gently made using the best and finest varieties of Italian barley and corn. Web page:

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of Canarias' main economical, industrial and social development driving forces. It promotes the creation of close to 900 direct positions and more than 7.100 indirect ones. It also has shares in several industrial companies in Canarias and prioritizes the use of local supplies for their production. The company, which is part of SABMiller international group, has over 300 Canarian entrepreneurs as shareholders, which represent approximately 30% of the shareholders total and are represented on the Board by two of them.

Compañía Cervecera manufactures its own beer brands such as Dorada, Tropical and Carlsberg (under license). They distribute international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Moreover, they retail other natural beverages such as Appletiser and Peartiser, the Red Bull energy drink and Granini premium juices.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.  

Note, the news release was first published in its local market on [18/01/2010].

Back to news index