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2010 Cristal Beach Soccer Cup Returns (Translation)

18 January 2010

Lima, January 14, 2010 -  Peruvian's beer, Cristal, has launched the "2010 Cristal Beach Soccer Cup" championship for the third year in a row. The event will take place at different local beaches this year.

The 2010 Cristal Beach Soccer championship will begin with its first round this weekend, January 16th and 17th, in the Pimentel resort in Chiclayo. Then, it will move on to Huanchaco, Trujillo, on January 23rd and 24th, followed by Santa Rosa resort in northern Lima, the weekend of January 30th and 31st. On February 6th and 7th, the event will take place in Punta Negra, southern Lima. To conclude the championship, the event will move on to Boca del Río, in Tacna, on February 20th and 21st.

From different beaches in Peru and through this initiative, Cerveza Cristal shows its support to the growth of beach soccer, a sport that has been part of the FIFA family since 2005.

Benjamin Dulanto, Cristal Junior Manager, stated: "Cristal has a strong commitment to football. We believe this sport is a comprehensive and popular platform, apart from being one of Peruvians' passions. While beach soccer does somewhat differ from traditional football, it maintains the essence of its technical wealth, physical condition requirements, teamwork and concentration needed to practice it. But above all, it evokes the same emotions awakened by traditional soccer among fans. This is the third year we carry out an event of this nature in a decentralized manner."

Championship winners will receive the following prizes:

First Place:
1,000 Nuevos Soles
15 Cerveza Cristal boxes
Champion Trophy
Champion Medals

Second Place:
500 Nuevos Soles
10 Cerveza Cristal boxes
Sub Champion Medals

Third Place:
250 Nuevos soles
5 Cerveza Cristal boxes
Third Place Medals

Fourth Place:
02 Cerveza Cristal boxes

For more information, please contact:
Cecilia Quevedo / Dora Vallejos
Backus - 3113000
Yohana Medina / Samuel Saiz
Llorente & Cuenca  - 2229491

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 14 January.

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