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Club Libertad and Pilsen Trujillo celebrate Marinera Contest 50th Anniversary (Translation)

15 January 2010

Lima, January 11th, 2010.- The beginning of activities for the Marinera National 50th Contest to be held at the Gran Chimu stadium in the city of Trujillo from January 16th to 31st of this year, was announced at a press Conference in Miraflores Park Hotel.

During this anniversary season, Daniela Rodriguez Burmester will be the 2010 Marinera Queen. This traditional and renowned contest has been sponsored by beer Pilsen Trujillo since its origins and it is an emblematic city brand that promotes this dance as an icon in their logo.

The Marinera Contest is the most anticipated contest year after year due to the quality of its participants. The organizers have shared that this year they expect to have over 1000 participating couples from across Peru. All this added to Peruvians residing in several countries in America and Europe who return each year specifically to this event.

"This year is very special as we will reach the 50th edition of such renowned competition, which is characterized by its impressive organization and the quality of the participating couples", stated Fernando Burmester Landuaro, President of Club Libertad.

Also, the President of Club Libertad said that Regional Selection Contests have been held this year in Cajamarca, Chepen, Huaraz, Tarapoto, Piura, Chimbote, Arequipa, Huacho, Cusco and Lima, all of them aiming to promote this dance throughout Peru and to give participants an opportunity to secure a place at the Marinera National Contest.

"Pilsen Trujillo is a brand that has been in the brewery business for 90 years. This is an accomplishment shared by Peruvians through the anniversary celebration of this contest. Pilsen Trujillo is one of the contest's main sponsors through these last fifty years. This is something we are proud of", said Sandra Canny, Brand Manager.

For more information, please contact:
Cecilia Quevedo / Dora Vallejos
Comunicaciones Externas Backus
Yohanna Medina/ Samuel Saiz
Llorente y Cuenca

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.  

Note, the news release was first published in its local market on [11/01/2010].


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